Prada Beauty Debuted on the Runway and Proved Matte Lips Are Fall's Best Trend

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(Image credit: Imaxtree)

Last week, Prada's S/S 24 ready-to-wear show in Milan caused a major stir in the fashion world. From Prada slime to a star-studded front row to a standing ovation for the line itself, the show is basically all anyone in fashion can discuss. 

In the beauty realm, Prada also didn't disappoint. Though the looks were understated, they were uniquely suited to each model's complexion. Not only that, but every "beat" was also created using Prada's new beauty line. Prada Beauty Global Creative Makeup Artist Lynsey Alexander went for matte skin and lips and wanted to focus on the eyes. We've been saying matte lips are about to make a huge comeback, and Prada helped us prove it. 

Keep reading for every Prada makeup product used on the Milan runway. Though Prada Beauty has technically yet to launch in the United States, many of the products are already available on the website—and trust us when we say that they're worth the splurge. 

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(Image credit: Imaxtree)

Alexander prepped the skin using Prada's new skincare. After that, she used Prada's foundation, which has yet to launch in the U.S., to create a soft-matte finish. 

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(Image credit: Imaxtree)

After creating the perfect base, Alexander contoured the cheekbones, Cupid's bow, and collarbones for a bit of extra dimension using Prada's soft matte lipsticks and eye shadow palettes. From there, she also used the eye shadow palettes on the eyes and on the brows to create a glossy finish to the eyelids.

Alexander created super-subtle brown-toned matte lips using the new Prada Hyper Matte lipstick. Some models had more intense lip looks than others, and each had lips that were tailored to their specific complexions. 

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.