9 It Brands You Can Buy on the Cheap From The RealReal

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(Image credit: Collage Vintage)

Thanks to social media and its ability to turn a new label into an overnight success, it feels like there is a new It brand popping up every other day. No matter how much you may want to, investing in every cool new brand you come across is hardly realistic, but thanks to one of our favorite tried-and-true shopping hacks, we might have found a way for you to buy into all the popular It brands without depleting your bank account, and it's called The RealReal. If you aren't familiar, The Real Real is a luxury resale site where you can find pre-loved (as I like to call it) designer goods, from Louis Vuitton luggage to Prada headbands. Today, we're focusing less on the classic designers and more on the brands that are currently trending in the sartorial world.

Since brands like Jacquemus and By Far haven't been around long enough for their older products to be considered vintage, heading to The RealReal to source a discounted purchase from the names might not have crossed your mind, until now. So here's a little fashion secret for you: Fashion girls (editors, influencers, stylists, etc.) often look for more current popular fashion brands on The RealReal because on average, customers of resale sites are not looking for that furry Saks Potts bag; they are looking for a Fendi baguette bag, which only means all the cool It items are left for us at prices you never thought you could find these brands at.

Ahead, we have rounded up nine of the top It brands of the moment, including Khaite and Nanushka, and shopped out our favorite pieces currently available at extremely discounted rates. Happy shopping.

By Far

Jacquemus

The Attico

Ganni

Khaite

Rosie Assoulin

Nanushka

Staud

Saks Potts

Sandy Liang

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Lauren Eggertsen
Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.

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