9 Popular Brands You Can Buy at The RealReal

last updated 14 August 2019

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Thanks to social media and its ability to turn a new label into an overnight success, it feels like there is a new It brand popping up every other day. No matter how much you may want to, investing in every cool new brand you come across is hardly realistic, but thanks to one of our favorite tried-and-true shopping hacks, we might have found a way for you to buy into all the popular It brands without depleting your bank account, and it's called The RealReal. If you aren't familiar, The Real Real is a luxury resale site where you can find pre-loved (as I like to call it) designer goods, from Louis Vuitton luggage to Prada headbands. Today, we're focusing less on the classic designers and more on the brands that are currently trending in the sartorial world.

Since brands like Jacquemus and By Far haven't been around long enough for their older products to be considered vintage, heading to The RealReal to source a discounted purchase from the names might not have crossed your mind, until now. So here's a little fashion secret for you: Fashion girls (editors, influencers, stylists, etc.) often look for more current popular fashion brands on The RealReal because on average, customers of resale sites are not looking for that furry Saks Potts bag; they are looking for a Fendi baguette bag, which only means all the cool It items are left for us at prices you never thought you could find these brands at.

Ahead, we have rounded up nine of the top It brands of the moment, including Khaite and Nanushka, and shopped out our favorite pieces currently available at extremely discounted rates. Happy shopping.

By Far

Embossed Patent Leather Pumps

A pop of print and color to go with your white tee and jeans.

By Far

Square-Toe Leather Mules

Your new work shoe.

By Far

Leather Square-Toe Pumps

These pumps would be perfect for brunch, don't you agree?

Jacquemus

Suede Slide Sandals

The signature unique heel shape everyone in fashion is obsessed with.

Jacquemes

2018 Suede Perola Bag

With this shade of orange, how could you not want this for summer?

Jacquemus

Lightweight Knit Sweater

Cardigans aren't going anywhere.

The Attico

Sequin Mini Pouch

Spice up your party look in seconds with this number.

The Attico

Satin Colorblock Maxi Wrap Dress

We're huge fans of color-blocking here, and this dress is high on our radar.

The Attico

Satin Embellished Sandals w/ Tags

Your LBD is waiting for this matching pair.

Ganni

Ruffled Plaid Blouse

Ruffles are still full in swing, and I'm not mad about it.

Ganni

Satin Maxi Skirt

Pair this skirt with a tank and strappy sandals, and you're ready to be a Fashion It girl.

Ganni

Charron Smocked Top

Leave it to Ganni to make the perfect summer top.

Khaite

Long Sleeve Collar Top

I'm already dreaming up all the outfits I can center around this go-to top.

Khaite

Gertrude High-RIse Pants

These beige pants will complete your tonal look.

Khaite

Strapless Midi Dress

This dress and strappy heels? An effortless date-night outfit.

Rosie Assoulin

Linen-Blend Skirt Set

We love the '60s vibes this dress is giving off.

Rosie Assoulin

Spectator Lace-Up Mules

For those days when you really want a little extra something.

Rosie Assoulin

Printed Crop Top

Channel your inner Marilyn Monroe this summer.

Nanushka

Sweater Maxi Dress

I didn't think I needed to own a sweaterdress till now.

Nanushka

Jacquard Pointed-Toe Mules

Comfort, style, and under $200? Sign me up.

Nanushka

Denim Button-Up

This jacket just screams '90s grunge.

Staud

Printed Short Sleeve Top

Take this cute little top to brunch with jeans and to dinner paired with a slip dress.

Staud

Shirley Handle Bag

Yes, it's the bag you've seen all the cool girls post on Instagram.

Staud

Long Sleeve Midi Dress

A throw-on-and-walk-out-the-door dress for the lazy summer mornings.

Saks Potts

Fur-Trimmed Leather Coat

For under $1000, you can look like a million bucks.

Saks Potts

Mink Betty Shoulder Bag

Don't be fooled by the fur. This little number can be styled all year round.

Saks Potts

Notch-Lapel Shearling Jacket

Did someone call Cruella de Vil?

Sandy Liang

Champ Sleeveless Top

Your friends will be asking to borrow this top.

Sandy Liang

Lace Gingham Top

Not your average button-down.

Sandy Liang

Peter Bomber Jacket

Bomber jackets might be declining on the trend charts, but this item is definitely on our style radar.
Next up, shop the 16 fashion brands our editors wear more than all the rest.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.