I'm Bikini-Obsessed—Here's Where I'm Buying My Swimsuits This Season


(Image credit: @chrissyford)

It’s no secret that I love my bikinis. To be honest, some may even say I’m obsessed, and that’s something I am willing to admit. Now that I have fully admitted to my perfectly healthy obsession with bikinis, it’s time to spill the tea. I can tell you which bikini silhouettes will be trending or which colors are going to be the heroes of the season, but what it really comes down to is where you will find these bikinis. 

Often, the search is half the battle. Fortunately, you’ve come to the right place. Below is a curation of online bikini shops that offer not only a range of new styles, emerging designers, and timeless classics but also a wide array of cuts, styles, and fits for every body type at every price point.

It’s safe to say that I’ve covered all bases to eliminate any preconceived stress when searching for your perfect bikini or one-piece. While it’s thrilling to uncover the season’s newest designers, trendy silhouettes, and patterns, it can be a lot.

Disclaimer: A lot is a good thing if you know how to navigate the vast number of options. Ahead, discover the 14 best online shops to buy your bikinis and one-pieces from, and keep scrolling to shop our picks. 

1. Shopbop 

It should come as no surprise that one of our go-to sites for everything fashion (think shoes, bags, ready-to-wear) also has one of the best online bikini selections. Consisting of both emerging designers and swim brands we know and love, Shopbop's curation makes bikini (or one-piece) shopping easy

The cool store & Other Stories is a no-brainer. When you shop on this site, you know you will always be getting two things: quality and great value. 

3. Moda Operandi

Known (and loved) for its trunk shows, which bring designers' newest collections to your fingertips, Moda Operandi is definitely a leader in the space. If you want to discover what's next and be ahead of the trends on the beach this season, this is the place to shop.

4. Mango 

Mango is probably one of my best-kept secrets to some of the best swimwear of the season. Where else can you find of-the-moment swimwear trends like mermaid bikinis and retro florals for under $100? 

5. Revolve

Another crowd favorite, Revolve has established itself as home to the It-girl closet. Feeling inspired by your favorite style influencer or celebrity? Chances are you can find their bikini ensemble on Revolve. 

6. MatchesFashion

A morning habit of mine is browsing MatchesFashion's "just-in" page and discovering new brands. The site is devoted to sustainable brands and provides extremely detailed descriptions of each product, which is a major bonus. It also has a curated selection of beachwear to pair with your swimwear.

7. Frankies Bikinis

Founded in 2012 by Francesca Aiello, Frankies Bikinis has become a celebrity-favorite brand, with Gigi Hadid, Alessandra Ambrosio, and Kylie Jenner sporting its swimsuits. Aiello designs fashion-forward pieces and offers a full range of sizes. 

8. Nordstrom

There's never a shortage of swimsuits options at Nordstrom. The best part of Nordstrom's e-shop? You can easily filter for your preferences to find your dream suit in seconds. 

9. Amazon

If you don't know yet, now you do: Amazon is the prime swimwear location if you are in a time crunch, don't want to break the bank, or are seeking efficiency. Plus, the reviews are everything.

10. Ssense

If luxury streetwear is your vibe, you'll want to know about Ssense. Its highly curated bikini/swimwear shop is for those who are true to their aesthetic and know exactly what they like. This is another great site for inspiration and designer discovery.

11. Topshop

New rule: When in doubt, go to Topshop. Offering a rather big selection of swimwear in multiple colorways, Topshop swim has yet to let me down. It's important to note, as the sales Topshop has are definitely worth it. 

12. Urban Outfitters

A few years ago, when perusing the aisles of Urban Outfitters in the East Village, I came across one of my favorite bikinis. I'll never forget that high-cut gingham triangle bikini. Ever since then, I often defer to Urban Outfitters for swimsuits that wear well and look good. 

13. ASOS

ASOS Curve's swim shop alone is one of the best online swimwear shops. ASOS's entire site is full of great cuts and trendy patterns at a great price. 

14. Free People

Free People, known for being a destination filled with vintage-inspired, bohemian pieces, carries brands that all fall under this style category. Not to mention I get great styling inspiration from its online shots. 

Next: I Spent Hours Researching Swim Trends—These 5 Will Go Viral

This post was previously published and has since been updated. 

Freelance Editor