It’s no secret that I love my bikinis. To be honest, some may even say I’m obsessed, and that’s something I am willing to admit. Now that I have fully admitted to my perfectly healthy obsession with bikinis, it’s time to spill the tea. I can tell you which bikini silhouettes will be trending or which colors are going to be the heroes of the season, but what it really comes down to is where you will find these bikinis.
Often, the search is half the battle. Fortunately, you’ve come to the right place. Below is a curation of online bikini shops that offer not only a range of new styles, emerging designers, and timeless classics but also a wide array of cuts, styles, and fits for every body type at every price point.
It’s safe to say that all bases have been covered to eliminate any preconceived stresses when searching for your perfect bikini. While it’s thrilling to uncover the season’s newest designers, trendy silhouettes, and patterns, it can be a lot.
Disclaimer: A lot is a good thing if you know how to navigate the vast number of options. Ahead, discover the 17 best online shops to buy your bikinis from, and keep scrolling to shop our picks.
It should come as no surprise that one of our go-to sites for everything fashion (think shoes, bags, ready-to-wear) also has one of the best online bikini selections. Consisting of both emerging designers and swim brands we know and love, Shopbop's curation makes bikini shopping easy.
2. The Golden Edit
Founded by two seasoned PR professionals, Florencia Cavallo and Elise Labau, Golden Edit is a one-stop shop for summer essentials. It's basically summer year-round at Golden Edit. (Name a better place to find the best bikini finds. I'll wait.)
4. Moda Operandi
Known (and loved) for its trunk shows bringing designers' newest collections to your fingertips, Moda Operandi is definitely a leader in the space. If you want to discover what's next and be ahead of the trends on the beach this season, this is the place to shop.
Mango is probably one of my best-kept secrets to some of the best swimwear of the season. Where else can you find of-the-moment swimwear trends like mermaid bikinis and retro florals for under $100?
6. The Webster
My first visit to The Webster was in Miami, the mecca of swimwear, and I have to say I'm so glad I stumbled in that July day. Since then, I have kept myself updated on anything and everything beachwear from the site.
Another crowd favorite, Revolve has established itself as home to the It-girl closet. Feeling inspired by your favorite style influencer or celebrity? Chances are you can find their bikini ensemble on Revolve.
A morning habit of mine is browsing MatchesFashion's "just-in" page and discovering new brands. The site is devoted to sustainable brands and provides extremely detailed descriptions of each product, which is a major bonus. It also has a curated selection of beachwear to pair with your swimwear.
9. Frankies Bikinis
Founded in 2012 by Francesca Aiello, Frankies Bikinis has become a celebrity-favorite brand with Gigi Hadid, Alessandra Ambrosio, and Kylie Jenner sporting its swimsuits. Aiello designs fashion-forward pieces and offers a full range of sizes.
If you don't know yet, now you do: Amazon is the prime bikini location if you are in a time crunch, don't want to break the bank, or are seeking efficiency. Plus, the reviews are everything.
Quick tip: The brand Zaful has a large selection of trendy bikinis in almost every colorway.
If luxury streetwear is your vibe, you'll want to know about Ssense. Its highly curated bikini shop is for those who are true to their aesthetic and know exactly what they like. This is another great site for inspiration and designer discovery.
New rule: When in doubt, go to Topshop. Offering a rather big selection of bikinis in multiple colorways, Topshop swim has yet to let me down. It's important to note, as the sales Topshop has are definitely worth it.
14. Urban Outfitters
A few years ago, when perusing the aisles of Urban Outfitters in the East Village, I came across one of my favorite bikinis. I'll never forget that high-cut gingham triangle bikini. Ever since then, I often defer to Urban Outfitters for bikinis that wear well and look good.
ASOS Curve's bikini shop alone is one of the best online bikini shops. ASOS's entire site is full of great cuts and trendy patterns at an insanely affordable price.
16. Free People
Free People, known for being a destination filled with vintage-inspired, bohemian pieces, carries brands that all fall under this style category. Not to mention I get great styling inspiration from its online shots.
17. Everything But Water
Everything But Water is an entire site dedicated to resort wear. The team behind Everything But Water consists of swimsuit experts whose mission is to make their customers feel beautiful and confident in their swimwear moment.