I'm Already Shopping for Valentine's Day—5 Lingerie Brands in My Nordstrom Cart


(Image credit: @hoskelsa)

There’s something about Valentine's Day that I have always loved. I love red roses, chocolate, love letters, and the color pink, so it’s always been a holiday that I look forward to. Another reason is that it's the perfect excuse to give my lingerie collection a little re-up. I am a sucker for a great lingerie set, and I have tried so many brands, from luxe splurges to more affordable options. Nordstrom is the first retailer that comes to mind when I want to look for both. You may not think of Nordstrom as your go-to destination for great lingerie, but trust me. The retailer has such a large selection of everything you can think of, including lingerie sets, silk slip dresses, chemises, bodysuits, cheeky undies, accessories… You name it. There are five brands, in particular, that stand out to me when I'm shopping for lingerie.

Keep scrolling to see which five lingerie brands you can find at Nordstrom that are so good you’ll be thanking me later.

1. Journelle

Journelle is one of those lingerie brands that people really love. I have heard so many women rave about how comfortable this brand is. The name comes from the French word "journellement,” which means "daily.” This brand is all about making lingerie that you can wear all the time, not just for a special occasion like Valentine's Day. But if you are looking for something special, don’t worry—Journelle has got it covered.

2. La Perla

When it comes to luxury lingerie, La Perla is one of the first brands I think of. This French brand is a cult favorite for lingerie lovers for a reason. It makes some of the prettiest lingerie on the market as well as really great everyday bras and underwear. If you’re looking for something luxe, go with La Perla.

3. Bluebella

Bluebella is one of my go-tos when I’m shopping for lingerie. This London-based brand makes everything under the sun when it comes to lingerie. If you’re looking for something colorful, this is the first brand I recommend since it has several collections dedicated to bright, colorful options. It’s also a great price point—what’s not to love?

4. Hanky Panky 

I have heard so many people say, "Hanky Panky is the only underwear brand I wear.” I have tried it for myself, and I get the hype. Hanky Panky thongs are by far the most comfortable thongs ever, and the brand makes everyday underwear that is 10/10. I was surprised by how great its lingerie selection is. It has the most adorable pink panties with little red hearts on them. It’s the first pair I linked below.

5. Love, Vera

Love, Vera is a Black-owned lingerie brand designed to look good on every body type. Inclusivity is at the forefront of its mission when creating lingerie that is not only beautiful to look at but also makes you feel beautiful while wearing it. The brand has so many cutesy sets with tons of heart motifs—perfect for Valentine’s Day.

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Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.