9 Coveted Fashion-Girl Brands You Should Be Shopping at Nordstrom in 2020
New year, new you, or something like that. If a fresh aesthetic is what you're going for as you enter 2020, let Nordstrom be your one-stop shop. You probably already go to the retailer for your more basic pieces like lingerie, sneakers, and beauty products, but what we often forget is that Nordstrom is chock-full of some of the fashion crowd's most covetable brands, both more established ones and ones that are on the up and up.
Including Ganni, Timeless Pearly, and BY FAR, we rounded up the top nine fashion-girl brands you should be shopping at Nordstrom this year. Ahead, learn a little bit about each brand and shop my favorite picks.
Stand Studio
Stand Studio is one of the go-to brands for some of the cutest statement-making faux-fur coats on the market. From cropped jackets to oversize coats, keep this brand in mind for all your outerwear needs.
Timeless Pearly
Got cute accessories? If you answered no to that question, then it's time you add some Timeless Pearly jewelry and hairpins to your Nordstrom shopping cart. Complete with all the quirks and frills your heart could desire, this is the accessory brand to know and wear right now.
Area
If you're always on the hunt for a good party outfit, then chances are you're familiar with the brand Area. Typically adorned with crystals of all kinds, this brand is one to consider splurging on in 2020.
Khaite
Having just won the category for Emerging Brand of the Year in our annual Street Style Awards, Khaite is definitely the brand to watch and buy as we enter 2020. Offering classic American staples like little black dresses, denim, and lots of poplin, it's clear why fashion girls are so obsessed with this brand.
Sandy Liang
Sandy Liang is the brand fit for cool girls everywhere. I'm convinced that Sandy single-handedly made the fleece jacket a thing again thanks to her fresh take on it, but fashion girls also come to her for sporty yet flirty pieces beyond the reinvented classic fleece jacket.
BY FAR
Scrolling on Instagram without spotting at least one BY FAR product is nearly impossible. The brand has officially become a staple item among the wardrobes of It girls everywhere, including yours should you add any of the below to your cart.
Ganni
Danish brand Ganni continues to impress consumers with its quirky yet wearable clothing. From oversize collars to crazy prints, having this brand in your closet will ensure striking outfits time and again.
Rejina Pyo
Rejina Pyo is a London-based designer fit for the true fashion girl. If you're craving a more diverse wardrobe this year, be sure to stock up on Rejina's new animal prints and tailored pieces.
Beaufille
Simply put, Beaufille is quite stunning. This brand is all about the fine details, meaning you're bound to receive compliment after compliment immediately upon stepping out of the house.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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