Cocktails, Trophies and an Epic Gifting Suite: Inside Our Next in Beauty Awards

Hundreds of products, months of testing and a collective of industry leaders and experts later, last night, Who What Wear hosted its inaugural Next in Beauty awards—a glittering soirée attended by our category winners—and what a night it was!

2023 has been a phenomenal year for beauty for Who What Wear across the board. We’ve grown our beauty traffic year-over-year by more than 52% percent and have expanded the team to bring you more industry-leading content than ever before. With the #1 highest-engaged beauty audience in the UK, we take our role in guiding you to the very best products very seriously, and our Next in Beauty celebrations were a testament to that.

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(Image credit: Keaton Chau)

Our judging panel, made up of acclaimed industry experts, editors, and influencers, were tasked with testing countless products in order to settle on a carefully thought-out selection of the best beauty products in the market today. Between sipping on Picantes and eating delicious pasta, our team—Editor in Chief, Hannah Almassi, deputy editor, Maxine Eggenberger, and beauty editor, Eleanor Vousden—bestowed our winners with their trophies, and also awarded some very special products—one from each of our Hair, Skin, Makeup, Body and Nail categories—with the further honour of Best in Class.

The ceremony itself brought together some the beauty industry's biggest names and brands to celebrate together under the same roof; 180 Health Club on The Strand to be precise! Between the proceedings there was plenty to enjoy and explore, but the runway hit was without a doubt our premium gifting suite, which featured a selection of our winning products which guests could take home and enjoy (and see what all the fuss is about for themselves!).

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(Image credit: Keaton Chau)

Featuring OPI nail polish, Revolution Beauty mascara, Bioderma serum, Scholl Party Feet, KISS false lashes, Nudestix eyeshadow, Kure Bazaar nail lacquer, Tatcha cleansing oil, Pixi bronzer, Kosas concealer, Fable & Mane’s conditioner, Tan-Luxe tan serum, Skinny Tan self-tan, Dr.Hauschka skincare, Gold Collagen mask, Argentum moisturiser, Medik8 retinal, Monpure hair oil, Skin + Me sunscreen and Cultured Biocare skincare, needless to say, it was an impressive line-up. After filling their chic Who What Wear bags with their goodies, guests spent time connecting with other industry heavyweights, filled their plates at our grazing table, and got snap-happy in our retro photo booth.

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(Image credit: Keaton Chau)

A huge congratulations to all of our Next in Beauty 2023 winners, and to those who took home a Best in Class award, too. See you in 2024!

See the Winning Products 

Next in Beauty Awards 2023: The Winning Skincare Products

Next in Beauty Awards 2023: The Winning Hair Products

Next in Beauty Awards 2023: The Winning Makeup Products

Next in Beauty Awards 2023: The Winning Nail Products

Next in Beauty Awards 2023: The Winning Body Products

Next in Beauty Awards 2023: Best in Class Winners

See More Photos From Our Next in Beauty Awards 2023

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.