She's in Shock! 41 New Reformation Finds That Put Me in a Genuine Trance


(Image credit: @helenacuesta; PICTURED: Reformation Porsha Velvet Top ($148))

Given how much time I spend looking through clothes every day for work, I've built up a tolerance of sorts to the awe of it all. There was a time in my life when I couldn't possibly have stared at beautiful things all day everyday without feeling called to indulge. But these days, my shopping guard is strong, and only on rare occasions do I stumble across items that feel really and truly too good to pass up. This is one such case. 

You see, Reformation has never really been a brand that feels like me. I always associated it with linen separates and sundresses, and since I've never been felt comfortable in that feminine, cottagecore-adjacent aesthetic, I naturally didn't set aside a ton of attention for the brand. But in recent years, I've noticed a hard shift in Reformation's merchandise. And after scouring its most recent arrivals for spring, I'm throwing my hands up in defeat and admitting that I was wrong about the brand. Finally, I get what all the hype's about—I've been converted. 

Scrolling through its spring offering, I had genuine feelings of shock and awe as I grasped just how chic the items I was looking at were, especially given the mid-level price range. But there's no need to simply take my word for it. From designer-quality footwear to dresses I'd literally get married in, see all 40 of the new Reformation items that altered my brain chemistry during my latest digital perusal. 

Next up: Of All the New Spring Arrivals Dropping RN, These Are the Only Ones Worth Noting

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.