11 New Fashion Brands Who What Wear Editors Are Betting On

As fashion editors, we love making predictions on which new fashion brands will take hold of the industry. We wager our insider knowledge and place these verbal bets on the emerging labels that have a hell of a potential to blow up. It's the reason we can often find ourselves in a 2 a.m. Instagram hole, eight pages deep, our saved folders overflowing with new discoveries. For those of us who scout the internet every day for the best shopping, uncovering new-to-us brands we're infatuated with is a serious thrill.

So to kick off the year, we're sharing 11 emerging labels that have caught our attention and are sure to hold it. We're talking about labels that, despite not having launched yet, are already on fashion girls who are styling the pieces all over Instagram. Or the ones that have the exact formula of fresh designs, the right price point, and impressive stockists for earning cult status. From shoes to swimwear to jewelry, we're betting it all that the following new fashion brands will have everyone talking this year.

Keep reading to discover each editor's pick and start shopping these buzzy names before all your friends do.

THE BRAND: Rotate Birger Christensen

"Having just launched last August, Rotate is already proving to be doing quite well for itself. The brand currently stocks dreamy party dresses, but I have a feeling we'll be seeing a lot more from it come 2019." — Lauren Eggertsen, senior fashion editor

THE BRAND: Timeless Pearly

"Thanks to these pearl letter pendants and the simultaneous uptick in the relevance of pearl jewelry in general right now, I have a good feeling Timeless Pearly might eclipse #oldceline's gold letter necklaces and become the most-Instagrammed jewelry item this year." — Nicole Eshaghpour, senior market editor

THE BRAND: Anemone Swimwear

"I didn't know it was possible to get so inspired by a black bikini, but Anenome Swim was there to prove me wrong. With industry heavy hitters like Giorgia Tordini sporting the brand, it's only a matter of time until their followers and influence balloon." — Kat Collings, editor in chief


"Celine veteran and tailoring expert Peter Do is about to launch on Net-a-Porter—a sure sign that the label will soon be big." — Kristen Nichols, managing editor

THE BRAND: Rowen Rose

"It's no secret I'm a fan of French label Rowen Rose. While the piece won't be out until later this year, I'm convinced it will be the brand to explode on the fashion scene. I borrowed its checked suit but can't wait to add it into my closet." — Kristen Nichols, managing editor


"Few things get me more excited than a new bag brand that won't break the bank (and that everyone else doesn't already own). TL-180 just landed at Net-a-Porter, and I've already added several styles to my cart." — Allyson Payer, senior editor

THE BRAND: Amina Muaddi

"I've had my bets on Amina Muaddi since she launched her namesake shoe brand last year. She recently posted a sneak peek of her S/S 19 designs, and I'm already putting her shoes at the top of my wish list for the upcoming season." — Michelle Scanga, managing editor

THE BRAND: VerdeLimón

"Colombian swimsuit brand VerdeLimón launched on Moda Operandi last year and is set to debut on Net-a-Porter this month, so it's only going to get bigger 2019. The brand hand-draws fun, whimsical prints on its swimsuits that are practically made for Instagram." — Erin Fitzpatrick, senior news editor

THE BRAND: Marine Serre

"Weird doesn't really cut it when describing Marine Serre's sport-tech aesthetic. Though it's only shown a handful of collections and held a single runway show, no other new label has gotten the fashion world buzzing quite as fast." — Anna LaPlaca, associate editor

THE BRAND: Tach Clothing

"In-the-know fashion muses such as Jeanne Damas and Gala Gonzalez have already been seen donning the chic, vintage-inspired knit crop top by upcoming brand Tach Clothing. Being half Paraguayan myself, I have a keen interest in new and emerging brands from South America. Every piece at Tach Clothing is carefully thought-out and locally made in Uruguay in a fair-trade environment. I think we'll be seeing a lot more of its fresh pieces cropping up on our Instagram feeds this year. It currently sells a small selection of blouses and sweaters at cool-girl online retailer Lisa Says Gah." — Judith Jones, market editor

THE BRAND: Eriness Jewelry

"There are many up-and-coming jewelry brands on my radar, but this L.A.-based brand stands out as my favorite. I'm not big on costume jewelry or loud statement pieces, so I love the Eriness pieces that are colorful yet still subtle and classic. My current favorite is this thin rainbow, jeweled band, but honestly, I'd be hard-pressed to find a single piece of hers I wouldn't wear daily. Trust me: Don't sleep on Eriness in 2019." — Emily Greenberg, assistant editor

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