My Job Is to Make Shopping Lists—30 New Affordable Items You Need to See


(Image credit: @_jessicaskye; Pictured: Free People cardigan)

I'm a fashion editor who spends the majority of the day sourcing market to curate edits of trending products, so shopping lists are kind of my thing. I get so much joy from uncovering special pieces that can take a wardrobe to the next level. On that note, I wanted to round up the latest items that caught my attention. And yes, all of the pieces in question just so happen to skew on the more affordable end.

Keep scrolling to check out a shopping list full of items that ring in under $100. If it's a new pair of shoes or a dress you're looking for, there are many standout options below. What about shorts and chic blouses? Yes, I've got you covered. Read on for all of the new items you need to see.

Next, check out more standout items.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.