37 New Fall Arrivals From H&M, J.Crew, and Nordstrom That Have My Attention


(Image credit: @symphonyofsilk)

There's nothing like the anticipation of a new season to get me going. While I hardly need an excuse to talk about my recent shopping obsessions, looking forward to fall dressing is as good a reason as any. And clearly I'm not alone in this endeavor since retailers across the internet have been dropping tons of fall new arrivals over the course of the last week. As someone who spends a lot of time in the new arrivals sections of my favorite sites, I can't tell you how excited I am about all the newness I'm seeing in the market right now.

I visited three affordable retailers—NordstromJ.Crew, and H&M—who are dropping the freshest fall arrivals on the market and combed through each site to find the 37 items below. If you're also thinking about your fall wardrobe or are just curious to see what I'm eyeing lately, keep reading to peruse all my picks.




Up next, the 5 trendier alternatives I'll be wearing instead of jeans this fall.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.