FYI: People Are Obsessed With These Best-Selling Natural Skincare Products

When it comes to shopping for the best natural skincare products, there are two beauty retailers I shop both religiously and exclusively—The Detox Market and Credo Beauty. Sure, natural beauty has blown up over the past few years and is now available just about everywhere (even the drugstore!) but when it comes to quality and assortment, the above to retailers are my ride-or-die pit stops. Neither store allows toxic ingredients over their threshold, and you'll never find icky things lurking like parabens, synthetic fragrances, PRGSm, and petrochemicals. (Both stores are super transparent about the ingredients they do and don't allow; just stop by their websites!) Oh, and both The Detox Market and Credo are committed to 100% cruelty-free beauty offerings.


(Image credit: @imaanhammam)

However, there is a hitch. Considering how many amazing nontoxic brands each store has, sifting through all the beautifully packaged and enticing options can feel a bit overwhelming. (Plus, the idea of switching over to the green side can definitely feel intimidating if you're not sure where to start!) Since we're all about spreading the love, we sifted through both Credo and The Detox Market to find the best-selling, highest-rated skincare picks in all our favorite categories. (Many of which we've tried, tested, and fallen in love with ourselves.) Ahead, we're sharing 18 cleansers, serums, masks, and more we think you need to best outfit your soon-to-be nontoxic-and-natural skincare wardrobe. Keep scrolling!







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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.