Skin Tints Are Trending on TikTok—IMO, This One Outshines Them All

Sponsor Content Created With Keys Soulcare


If you like no-makeup makeup, I’m going to let you in on a little secret: A good skin tint is the most essential product to achieve the "my skin but better” look. When I was researching (read: shopping) skin tints on TikTok, the same one kept popping up: the It's Like Skin 2-in-1 Concealer + Tint ($28) from Keys Soulcare, a brand created by singer Alicia Keys and dermatologist Renée Snyder, MD. This tint is the ultimate makeup-skincare hybrid—it’s a buildable foundation and concealer, and it also has two of my favorite ingredients: niacinamide and squalane. So yeah, this is really the only product to reach for when you have literally five minutes to get ready but still want to nourish your skin and have that gorgeous lit-from-within glow. The affordable price and impressive 40-shade range also deserve a round of applause. Curious to see how I’d use this product with some of the brand’s other products? Keep scrolling to see the daily ritual you’ll want to copy. By the way, from now until September 18, you can score 15% off any purchase of $85 or more with the code WWW15. (You’re welcome.)

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.