I'm a 30-Something Fashion Editor in NYC—Here's Everything in My Beauty Cabinet


(Image credit: @nataliecantell)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go round.

Listen, I'm no beauty editor. I'm also (clearly) not a hairstylist, a dermatologist, or a TikTok "skinfluencer". That said, nearly 20 years in fashion as a model and then as an editor has definitely introduced lucky, little me to the best products and people in the beauty industry. And you can bet your liquid bronzer that when I'm on set (or otherwise in the presence of beauty-industry greatness) I'm taking down every product recommendation I can get.


(Image credit: @nataliecantell)

On a good day, I'd like to think my beauty look is low-key, fresh, and a little polished. Do I love products? Oh, heck yes. My Sephora rewards tier doesn't lie. But to be honest, I don't love the feeling of wearing a lot of makeup, and I'm not trying to spend too much time doing my hair. For me, it's all about the beauty hacks. Tinting is a game changer. Bold brows and lashes definitely make me feel my coolest and most confident, but let's do them without risking transfer and smudges, you know?

That attitude kind of sums up my approach to beauty. I'm always on the hunt for products that will help me nourish and care for my skin, so I don't feel like I need to cover it in makeup to achieve a little glow. I'm much more interested in splurging on products that improve the health of my hair, so I don't fall into that vicious cycle of causing more damage with constant heat styling. Stuck at home with nowhere to be this past year or so, I did a big reset (and a massive clearing out of half-used products), and with the help of my in-the-know industry friends, I've finally established my ultimate beauty lineup. So here it is: every single product I'm currently using. All items are rated a solid 10/10, which means I'm buying them again (and again, and again).





Next: The Skincare Products We Should All Use, According to a Chanel Skin Expert

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.