When you're in the market to buy something new, where's the first place you look? Well, if you're anything like the shoppers who participated in a new study, you make a beeline for one online shop in particular: Amazon.
Fortune magazine reported on a study conducted by internet marketing company BloomReach, which surveyed 2000 people. The fascinating findings: A whopping "55% of online shoppers check Amazon first when they're searching for a product," explains Fortune. And the news gets even better for Amazon: The impressive percentage represents an 11% increase from 2015's study, proving that the mega-retailer shows no signs of slowing down.
The next source came in a distant second place: Only 28% of the survey's participants turn to a search engine to find a product, and 16% of shoppers rely on specific retailers. Head over to Fortune to learn about the rest of the findings.
Scroll down to shop our favorite thing to buy from Amazon: fashion books!
Every single page in this book is pure eye candy for fashion girls.
You're guaranteed to love Grace Coddington even more after you read her charming memoir.
Along with the pretty pictures, you'll get a dose of fascinating fashion history from this tome.
What's your go-to online shop? Tell us in the comments below!
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