The World's Most-Wanted Designer Beauty Brands and the Items to Buy From Each

As beauty editors, we're deeply familiar with luxury beauty products. In fact, some of our most well-used items come from high-end design houses like Chanel, Dior, and Valentino. Yes, they're pricey, but if you're purchasing the right products, you'll quickly see they're staples.

New research from the shopping platform Ubuy has identified the most popular designer brands in the world. By analyzing different metrics such as global searches, website visits, social media following, and more, the platform was able to rank the most popular brands out of the 100 most renowned. The insights were interesting, and we decided to use them to shop for the best beauty products from each brand. Ahead, see the 18 best beauty products to shop from the highest-ranking designer brands. 

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(Image credit: @eggcanvas)

1. Louis Vuitton

Louis Vuitton cinched the title of the world's most popular designer brand with a score of 32.75. While Louis Vuitton doesn't have the expansive beauty offerings of many other designer brands, its expertly-crafted fragrances shouldn't be forgotten. 

2. Dior

In second place, Dior had a popularity score of 31.73. We were happy to see Dior on the list, as some of the brand's makeup products are truly next level. After all, there's a reason so many Dior products go viral on TikTok.

3. Gucci

The world's third most popular designer brand is affiliated with celebrities like Harry Styles and Dakota Johnson. This is no surprise. Not only is Gucci known for its vintage-inspired beauty products, but it also boasts a pretty epic nail polish collection. 

4. Chanel

We know you were waiting to see where Chanel landed on the list. The answer is in the fourth spot, with a popularity score of 22.15. Below, shop some of our favorite Chanel beauty products, from an iconic bronzer to the best foundations we've ever tried. 

5. Versace

Technically, Versace came in sixth place, behind Rolex. However, since we're reviewing the best beauty products here, we decided to skip the watch brand and go straight to the Italian design house. Like Louis Vuitton, Versace doesn't have a diverse beauty lineup. However, they do have some noteworthy fragrances. See two of our favorites below.

Next, 15 Italian Perfumes That Make You Smell Instantly Expensive for Less Than $195

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.