The Flattering Swim Brands to Take on Vacation



These days, most tropical getaways aren't actually getting away from much. Even the most remote oceanside resort is likely to have WiFi, which may be bad for unplugging but is great for keeping friends up to date on your current status (beach or pool, marg or Corona). Still, every great warm-weather vacation needs an equally great suit to show off. And what better way to find the most flattering swimsuit brands than through Instagram. 

Below, we're highlighting a few of our favorite swim brands that will look just as great in your feed as they do on their own. From simple streamlined one-pieces to bikinis with retro details, there's a look for you, no matter how you'd define your personal swim style. So, if you're ready to do some shopping, we've rounded up our favorites below.




Whatever feeling the name stirs up, ACK is a swimwear line that while functional has that playful twist as well. From luxe fabrics (everything is made in Italy) to design details like rivets and wraps, these suits are perfect for sporting on that summer getaway to Positano.

Hunza G



London-based Hunza G is all about reimagining the brand's signature crinkly fabric in cool retro-inspired styles. High-cut bottoms '80s style and sweet details like bows and belts make these suits especially flattering.  




Hailing all the way from New Zealand, Lonely's swimwear mirrors lingerie pieces, delicate but supportive. The suits focus on comfort above all, but soft prints, cool straps, and muted metallics all make a statement without ever feeling over the top or cheesy. 

Roxana Salehoun



Looking to embrace unabashed girliness and retro fun? Then Roxana Salehoun is the suit brand to try. Ruffles, buttons, and feminine details make this made-in-L.A. line a must for your gram-worthy vacation.

Swimsuits For All



Leave it to Swimsuits for All to collaborate with women like Ashley Graham and Gabbi Gregg to create swimsuits that look amazing on women of all sizes. Since 2005, the brand has offered cute options that actually support a woman's body.

Jade Swim



Sometimes it's best to leave things simple. Jade Swim is proof of that. Founded by editor and stylist Brittany Kozerski, Jade Swim's one-pieces and bikinis make up a tightly edited collection of minimal styles that look (and feel) great on.

Addition Elle



Canada-based lingerie brand Addition Elle has a knack for designing swimsuits with attitude. Cool cutouts and bold prints are not unusual for the brand's collection of swimwear, but because the brand is geared toward women sizes 12 and above, they keep important details like supportiveness in mind too.


This post was originally published at an earlier date and has since been updated. Next up, see the chic bikini style Selena Gomez wore to a bachelorette party.