This Classic, Super-Warm Coat Is a Best Seller Year After Year

When winter hits, it's time to pull out the big guns when it comes to outerwear. Enter, Moncler. The performance brand is renown for its coats (and boots) that'll protect you from the harshest of elements, and celebrities including Gigi Hadid, Kendall Jenner and Dua Lipa are among some of the French label's most-loyal fans. 

Founded in 1952 in a little Alpine village in France (called Monestier-de-Clermont), the label started by creating mountaineering gear such as tents, sleeping bags and a hooded cape. Putting the technical warm-weather skills into practice, the brand later launched its first down-padded coat a couple of years later in 1954. And, well, the rest shall we say, is history. Now Moncler is easily one of the most-recognised brands worldwide when it comes to warm-weather pieces and is often positioned in the top-tier of high-resistance and protective coats and jackets. 

If the technical, heat-retaining, thermal elements of the brand's outerwear isn't enough to spark your interest, then the designs certainly will. The longline 'Parnaiba' iteration is proving to be the brand's most popular coat in recent months, but more iconic cropped styles such as the 'Maya' has been re-released, proving that the puffer will never date. 

Interested in elevating your winter wardrobe and swaddling up in the snuggest coat around? Keep scrolling to see how the A-listers have been wearing Moncler coats, and to shop the best styles to invest in (we promise you'll love them forever).

Celebrities Wearing Moncler Coats:


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Model Gigi wears a shiny blue Moncler jacket with tie-dye trousers. 


(Image credit: Getty Images)

 Alessandra Ambrosio matches a berry cropped Moncler coat to her tonal outfit. 


(Image credit: Getty Images)

Dua Lipa wore a full look from the Moncler x Richard Quinn designer collaboration a few years back. 

Shop Moncler Coats And Jackets:

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 This story was originally posted at an earlier date and has since been updated.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.