I Swear, Marks & Spencer's Bras Have Never Looked So Good

When it comes to bra shopping, I’ve always struggled. I was one of those girls who seemed to develop overnight. In primary school, I had to start wearing training bras, which my mum rushed out to pick up one evening from our local Asda. Fast-forward a couple of years and I was being fitted for my first ‘proper’ bra; naturally, the place to go for said fitting was Marks & Spencer.

I’m sure many of you will also reminisce about your first underwear purchase from Marks & Spencer. For us Brits, buying your briefs and bras Marks & Spencer is practically a rite of passage. Fast-forward nineteen years and many, many cup sizes later, and while I’ve tried other underwear brands throughout the years, I always come back to M&S to buy my bras. And right now, it’s bra offering looks better than I’ve ever seen it.


(Image credit: @emmahoareau)

I truly believe that its core collection (as well as its DD+ range and plus-size bras, of which I’m well versed) have never looked stronger, more stylish, or more premium. Its ongoing edit with Rosie Huntington-Whiteley is just as beautiful as ever, with this season leaning towards a decadent ‘20s aesthetic, featuring delicate lace, pleating, and moulded cups.

The brand has also just unveiled a joyful boutique collection created with lingerie designer Damaris Evans, which boasts on-trend colour clashing, intricate embroidery, and an incredible colour palette. It’s a feast for the eyes, and is guaranteed to elevate your underwear drawer tenfold. Then, of course, there are the classic t-shirt and multiway bras of which I can’t survive without and never fail to disappoint.

You know, I think you deserve a treat. So keep scrolling to shop the best Marks & Spencer bras that I’ve handpicked for you. 

Shop the Best Marks & Spencer Bras: 

Next Up, Bras and Blazers: It's a Controversial Look, But I'm Into It

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.