7 Joyful Trends London's Coolest People Are Wearing
We are a little biased, but London Fashion Week really does bring out the most inspiring street style sightings. Being a city already full to the brim with subcultures and countercultures that have been embraced by, and helped to shape, the fashion landscape in this country, it's the kind of place where wearing something outside of the norm is celebrated rather than judged. Play it safe, and you may as well go play in another postcode, pal.
With an elongated pause due to COVID, the arrival of LFW in all its rad-outfit glory was a joyful sight to behold. Those in attendance kindly brought out the new-season big guns no matter what the weather held—a factor that is always less reliable than the week prior in sunny NYC but actually provides a prompt for creativity, IMHO. And although the schedule, pavements and event spaces weren't entirely returned to their former super-buzzy, busy forms, after all these months in the style wilderness of at-home loungewear, it was clear to see that those who did appear were keen to dress up to the nines and make up for lost time.
So we had some pretty wild ensembles to enjoy, with editors, stylists, buyers, influencers and more grabbing on to autumn's vibrant memo, choosing citrus oranges, Kermit greens, high-vis yellows, punchy reds and Barbie pinks to wear on repeat. London and tartan are intrinsically linked via the punk scene, so it was no great surprise to see this runway trend being wholeheartedly adopted by the street style set. Those were the two top-line looks, but more microtrends and ideas from London Fashion Week's street style crew are all documented below, along with some key shopping picks for you to jump into the looks for autumn.
1. TASTE THE RAINBOW
Shop the trend:
2. CHECK IT, DON'T WRECK IT
Shop the trend:
3. CHAIN-BAG CREW
Shop the trend:
4. Y2K, OKAY?
Shop the trend:
Shop the trend:
5. LEGS FOR DAYS
Shop the trend:
6. "BORING PANTS" PARTY
7. LBE (THAT'S LITTLE BLACK EVERYTHING)
Next up: The very best new-in dresses.
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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