I Hate to Break It to You, But This One Bag Trend Is Bigger Than Ever


(Image credit: Imaxtree)

Allow me to take you back in time. It's 2018 and the song dominating the radio is God's Plan by Drake. There's no TikTok yet, but you can't scroll through Instagram without spotting an outfit from Hailey Bieber and Dua Lipa. It was wild for those of us who lived through (and reported trends) at that time. But possibly the craziest thing to come out of that year was the wide embrace of one specific fashion trend: logo mania. 

During that period, no piece was safe from being adorned with a giant logo—blazers, bags, boots, the works. It became so bad that some argued the trend felt like humans were becoming a walking billboard for designer brands. And so, like all trends, it died out. But to say our love for wearing designer items went away fully would be a lie. One relic from this era continues to prevail: logo tote bags. 

The RealReal's Senior Women's Merchandising Manager Kelly McSweeney best explains the rationale behind the bag's continued relevancy: "With the return to work and travel, we've seen a continual uptick in demand for practical tote bags. And more specifically, totes with visible brand monogramming and logos have been particularly popular." No matter how much time has passed, this bag trend continues to be a worthwhile investment.

But if you're still dubious about this bag being fully back, you'll want to keep scrolling as I've rounded up the 27 best logo tote bags to shop for right now. Whether you're looking to find the next It bag, live for a bold print, or want something that embodies quiet luxury, there's something ahead for everyone. 


(Image credit: Imaxtree)


(Image credit: Imaxtree)


(Image credit: Imaxtree)


(Image credit: Imaxtree)


(Image credit: Imaxtree)





(Image credit: Imaxtree)

Next: Sorry, But These 7 Winter Handbag Trends Didn't Quite Make the Cut This Year

Jasmine Fox-Suliaman

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.