I Was Over Logo Fashion Until I Laid My Eyes On These Stunning Pieces

I have several logo fashion pieces in my closet that I’ve collected over the years. Among them, a nylon Prada messenger bag designed with the brand’s signature triangle plaque, a Dior saddle bag finished with the house’s logo print, and a Givenchy Nightingale bag that has G emblem at each end of the handles. Other than those pieces, my wardrobe doesn’t have many logo items in it, since I tend to gravitate towards solid pieces over embellished items.

Recently though, I’ve had my eye on cool logo fashion items that have been popping up on the market. Rather than flashy logos, though, these pieces have subtle nods to brand names and monograms. Just look to the Prada kitten heels that have been taking hold of the fashion set, second-skin tops from Miu Miu and Marine Serre finished in the brand’s monogram prints, and even baseball caps that have designer names stitched on them. These cool takes on logo fashion feel a bit more subtle than what we’ve seen in the past and I can’t get enough. Ahead, the coolest logo fashion items on my radar right now.



(Image credit: @josefinehj)

For shoes, it's all about the subtle logo—whether finished with a barely-there monogram or an almost hidden brand name.

Shop logo shoes:



(Image credit: @champagnemani)

The biggest trend among cool bags this spring? Sleek, minimal designs finished with brand logos.

Shop logo bags:



(Image credit: @tylynnnguyen)

From monogrammed second-skin tops to logo bras and tees, fashion basics are getting a cool overhaul from designers.

Shop logo clothing:



(Image credit: @handinfire)

Thinking ahead to swimsuits for summer? These ones are topping my dream shopping list.

Shop monogram swimsuits:



(Image credit: @endlesslyloveclub)

From cool baseball caps to scrunchies to ankle socks, there are plenty of cool cult logo accessories you'll want to add to your cart.

Shop logo accessories:

Next, discover the 5 biggest trends from Paris.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.