Dakota Johnson wears them everywhere, and street style stars adore them: Loafers are clearly having a moment in fashion right now, thanks to Gucci single-handedly sparking the craze. WWD tapped a handful of retail executives to get their take on the trend and elaborate on just how popular it has become because of Gucci.
“Our buy for loafers has doubled [in the last year],” Net-a-Porter’s fashion director, Lisa Aitken, told WWD. “It is definitely a growing category. We are selling product from Gucci incredibly fast—the first loafer launch sold out within a matter of days and it hasn’t slowed down.”
WWD also tapped The RealReal’s chief merchant, Rati Sahi Levesque, who explained that the trend is not just limited to the iconic Italian brand. “[Sales of] loafers beyond just Gucci have increased 100 percent … Chanel, Prada, The Row and Tod’s are moving really fast right now.” So if Dakota Johnson, Jennifer Aniston, Gigi Hadid, and others haven’t convinced you to jump on the bandwagon, perhaps these new statistics will.
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