“Our buy for loafers has doubled [in the last year],” Net-a-Porter’s fashion director, Lisa Aitken, told WWD. “It is definitely a growing category. We are selling product from Gucci incredibly fast—the first loafer launch sold out within a matter of days and it hasn’t slowed down.”
WWD also tapped The RealReal’s chief merchant, Rati Sahi Levesque, who explained that the trend is not just limited to the iconic Italian brand. “[Sales of] loafers beyond just Gucci have increased 100 percent … Chanel, Prada, The Row and Tod’s are moving really fast right now.” So if Dakota Johnson, Jennifer Aniston, Gigi Hadid, and others haven’t convinced you to jump on the bandwagon, perhaps these new statistics will.
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