We're Scrolling All Day—These Are the Black Friday Beauty Deals Worth Knowing About

Shark CryoGlow Under-Eye Cooling LED Mask (was £300, now £250)

I've had friends and colleagues messaging me to ask what LED mask is worth the investment, and I've been pointing them in the direction of the Shark CryoGlow LED Mask, which I've now tested for over six months. It's transformative for the skin, helping to encourage collagen production with red and near-infrared light, as well as helping to reduce breakouts with the blue light treatment. But best of all, you're also getting the cooling undereye masks that are built into the mask, helping to cool and depuff the eye area. My skin has never looked better. It's so good, in fact, that my boyfriend has stolen it from me!

Victoria Beckham Satin Kajal Liner (was £32, now £26)

Victoria Beckham Beauty's cult Satin Kajal Liners are a staple in my makeup bag, and I can attest that they are truly the best eyeliners out there. I wear the shade Cocoa, a rich matte brown (which is also a favourite of VB's herself) that is endlessly versatile. I use it to add subtle definition for the daytime, but it effortlessly blends for a smouldering smoky eye, too. Victoria Beckham Beauty has 20% off for Black Friday, but if you need to stock up your makeup bag, you can also receive a complimentary eyeshadow stick if you spend £100 or more.

Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ (was £16, now £11)

I usually take advantage of sales like Black Friday to stock up on the things I use daily, and this SPF is my favourite that I've discovered this year. It's by far the lightest SPF I've ever tried (which my oily-prone skin much appreciates) with its gel-cream consistency that melts undetectably into the skin and works so well underneath makeup. It's already an affordable SPF, but the extra discount is even better.

GHD Chronos Curve Max Wand (was £189, now £139)

Trust me, this is the curling wand you're missing if you want effortless waves or loose curls. This is GHD's latest model, which has the largest curling barrel yet, delivering a soft curl that's perfect if you like perfectly undone hairstyles. The large wand is ideal if you have long or thick hair (I can style my long lengths in less than 15 minutes) and it's the first time I've seen it on sale since it launched, so you can get a great saving on it too.

Westman Atelier Baby Cheeks Blush Stick (was £44, now £31)

The Westman Atelier Baby Cheeks Blush Stick is a firm favourite on the team. With its creamy formula, it blends into a buttery soft finish that leaves the prettiest flush on your cheeks (and the chic packaging? It's to die for). I rarely see Westman Atelier on sale, so I'm taking the opportunity to add a couple more shades to my makeup bag.

Elemis Pro-Collagen Cleansing Balm (was £52, now £37)

In my 12 years of covering Black Friday beauty deals, I don't think I've ever seen a discount on Elemis Pro-Collagen Cleaning Balm this impressive. With £15 off, stocking up on this cult product feels like a total no-brainer. Personally, it's the original spa-like scent that has my heart, but I'm also a sucker for all things fig, so I've added a replenishment of both to my basket. For those who like to use cleansing balm on their eyes, the naked version is fragrance-free and removes makeup with unparalleled ease. This isn't just the best cleansing balm of all time, it might just be one of the best skincare products of all time, in my opinion. If you want to treat yourself to a bit of skincare indulgence, you can't go wrong here.

Dyson Supersonic™ Hair Dryer Straight+Wavy (was £330, now £200)

Look, as someone with very long, very fine, very straight hair that doesn't hold any sort of a curl, I'm not prepared to sit here and tell you to buy the currently discounted original Dyson Airwrap—it just doesn't perform in the way the newer models do. But this Dyson deal is not to be sniffed at. The Supersonic is, hands down, the best hair dryer money can buy. It's quiet, it's lightweight and it blasts my whole head dry in approximately two minutes. Today, it's only £200 (that's £130 off), and the discount is so good I'm genuinely contemplating buying a spare just in case.

Merit Flush Balm (was £26, now £21)

A world without Merit Flush Blush is a world I would struggle to get by in. You see, this small but mighty cream blusher really did change my life when it launched. If you hate applying makeup and just want a natural-looking, healthy-looking, glowing flush of colour in the morning, this is the product for you. Seriously, stop putting it off—Merit only discounts once a year, and today is the day.

Parfums de Marly Valaya Exclusif (was £310, now £248)

I must apologise in advance for the RRP of this perfume, as it's not a cheap one. However this beautiful scent has basically become 2025's version of Maison Francis Baccarat Rouge 540 amongst cool girls, so the fact it's currently over £60 at Space NK is quite a big deal. It smells like a delicate bouquet of florals dripping in the creamiest, richest almond milk you've ever encountered. Every time I smell Valaya Exclusif, I go weak at the knees. Oh, and if you don't believe that a £310 perfume can be as popular as I'm suggesting, I logged on a 6.45am this morning and Space NK had already sold 12 bottles online.

SkinCeuticals C E Ferulic (was £165, now £145)

I'm sorry, it's another pricey one, but seriously, finding SkinCeuticals' cult C E Ferulic serum on discount just doesn't happen, but after some digging, I found it on sale at Face the Future. In my expert opinion, the glow-boosting, skin-health-delivering abilities of this serum justify the £165 price tag year-round, but with £20 off it's a no brainer.

Summer Fridays Lip Butter Balm (was £23, now £16)

PSA: Summer Fridays Lip Butter Balm is only £16 today over on Space NK! For anyone who knows anything about beauty, this is very big news. I'm stocking up on my favourites, Vanilla Beige and Iced Coffee—the perfect muted nudes. Seriously, if you haven't used this tinted lip butter before, what have you been doing? Its nourishing benefits and subtly hued sheen make for the ultimate everyday lip. Oh, and if you're gift shopping today, you can't go wrong with this a tube of this stuff.

Aesop Reverence Aromatique Hand Wash (was £33, now £23)

Okay, I'm going to kick things off with somewhat of a bang. Already, three friends have messaged me to ask what I recommend in today's sales (it's only 8am), and this hand soap is something I will recommend every single year, without fail. And actually, this year the discounts are next-level impressive. For just £23, this exfoliating hand wash feels like a mini spa treatment every time you wash your hands. Plus, I just know someone is chic if they have an Aesop hand wash gracing their sink side. Once it's done, repurchase or fill it up with something cheaper—your secret is safe with me.