I'm Nosy, so I Found the $26 Secret to Creating Kim's Bombshell Curls in Milan

Milan Fashion Week has been an absolute sartorial feast, from street style to runway trends. It's no secret that Kim Kardashian has been out and about in Milan, wearing tons of fashion-forward 'fits and bringing her oldest daughter, North, in tow. 


(Image credit: @kimkardashian)

As a beauty editor, I can't help but be laser-focused on her beauty looks. Kardashian has clearly continued to draw inspiration from one of her icons, Marilyn Monroe, with tons of '50s-inspired glam while she's been in Milan. This is particularly noticeable when it comes to her hair. 

Kardashian has been bleach blonde for a beat now, but she just debuted a new style that's already making waves. She's been alternating between waist-length strands and a razor-cut bob, but in Milan, she stepped out with mid-length, ultra-layered hair that has tons of bounce and body. Kardashian's stylist, Chris Appleton, gave her bombshell curls that wouldn't be out of place on a pinup poster.


(Image credit: @kimkardashian)

Because I'm a beauty editor who's a wee bit on the nosy side, I had to figure out what products Appleton used to give Kardashian's hair so much movement. It turns out Appleton just reached for one product as a secret weapon. For Kardashian's Milan looks, he used the Color Wow Style on Steroids Texturizing Spray to create tons of volume and body without making her hair stiff. 

Other texturizing sprays I love:

Next, Paris Hilton's Barbiecore Look Stole Versace's Spring/Summer 2023 Show

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.