Kendall Jenner Loves These 3 Drugstore Makeup Products

last updated 18 July 2023

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Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she's just like us. Okay, so we don't have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less.

We've known that she's been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L'Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner's three favorite L'Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three!

L’Oréal Paris

Original Telescopic Mascara

A classic drugstore product. This mascara delivers length, lift, and separation for a wide-eyed effect. It's all thanks to the unique brush shape. One side is flat for lengthening, and the other is bristled for separation. We've never seen Jenner with clumpy lashes, and we're guessing this product is her secret.

L’Oréal Paris

Infallible Fresh Wear Foundation

Next up is this long-wearing foundation that has three oil-absorbing ingredients to keep skin looking soft and velvety all day (AKA the "cloud skin" effect). It's also formulated with SPF 25 for an extra kick of UV protection, which we love.

L’Oréal Paris

Infallible Matte Resistance Liquid Lipstick

In case you missed it, liquid lipsticks are back, and Jenner is on board. She named this long-wearing lipstick one of her favorite products. Infused with hyaluronic acid, it hydrates the lips while offering super pigmented color and a velvety matte finish. There are also 12 shades, ranging from subtle neutrals to bold crimson and fuchsia.

Shop More Drugstore Makeup Products We Love

Physician's Formula

Murumuru Butter Bronzer

This bronzer is so silky and blendable.

ELF

Halo Glow Liquid Filter

This glow-boosting product works like an IRL filter.

Maybelline

Lash Sensational Mascara

This is another drugstore mascara we love.

NYX

Micro Brow Pencil

This works as well as some high-end brow pencils.

Milani

Baked Blush in Dolce Pink

This illuminating blush is so pretty.

L'Oréal Paris

True Match Lumi Glotion Natural Glow Enhancer

This liquid highlighter is a drugstore classic.

ELF

Cream Contour Palette

We love a customizable contour palette.

Essence

What A Tint! Lip & Cheek Tint

This long-lasting lip and cheek tint is perfection.

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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.