This Classy High-Street Brand Is Already Ruling 2021

It's fair to say the great British high street has been facing some turbulent times of late, and understandably so. But there is one brand that has bucked the trend and seems to have grown stronger over the course of the last few months. And right now, we can barely scroll through a handful of posts on Instagram without seeing one of our favourite follows wearing an incredibly chic item from Jigsaw.

While Jigsaw's grown-up wares have long been on our radar, its most recent collection is, as far as we're concerned, one of the chicest we've seen from it. It's a brand that comes into its own in the colder months, with coats so sublime they could easily cost four-figures, forever knitwear, and glossy-looking boots that always make our wish lists. These pieces have also caught the eye of the most discerning fashion friends, with the Oslo knee-highs and the Slade trench proving to be sure-fire hits in influencer circles.

A browse on its website confirms it: Jigsaw is easily one of the chicest high-street brands going, and it looks set to continue on its quest for wardrobe domination in spring 2021, too, as gorgeous dresses, cotton tops, and essential denim are emerging its new-in section. Scroll below to see how influencers are styling their Jigsaw trending buys, then shop our edit of the best pieces on site.


(Image credit: @jessicaskye_)

Jigsaw's Slade trench coat has been following us on Instagram this winter. 


(Image credit: @smythsisters)

Marianne wears the Oslo boots with an all-black outfit. 


(Image credit: @huesofwhite)

Jigsaw's pared-back knitwear has also been evident on social media. 


(Image credit: @umeromann)

Jigsaw's boiled wool kimono will act as the perfect springtime cover-up. 


(Image credit: @taniceelizabeth)

Tanice is also a firm fan of the Oslo boot, which works her 5'3" frame perfectly. 


(Image credit: @alexisforeman)

This boiled wool kimono is ideal for Alexis's minimalistic aesthetic. 


(Image credit: @hannahlewisstylist)

Calling all big bag lovers—this oversize Jigsaw tote is for you. 


(Image credit: @lindseyholland_)

Another day, another excellent example of how to style Jigsaw's Oslo boot, this time courtesy of Lindsey Holland. 


Next Up: This Microtrend Will Make All of Your 2021 Outfits Look So Much Cooler

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.