J.Crew Is Officially Cool Again Thanks to TikTok—31 Items I'm Freaking Out Over

jcrew-summer-shopping-300869-1656626234470-image

Once again, TikTok has proven to be a haven of sartorial discovery, even to us editors here at Who What Wear. Just recently, it was brought to our attention via a TikTok video that J.Crew's new head of women's design is officially revitalizing the brand and is worthy of all our attention—you can view my colleague's exclusive interview with Olympia Gayot here. As someone who has not shopped at J.Crew since college (for context, I am currently almost 30 years old), I was beyond intrigued by this news. After adding a majority of the items in that story to my personal shopping cart, I was in love with J.Crew all over again but I couldn't help but wonder what else the retailer had in store for me. 

Naturally, I did what I do best and scrolled through every single page on J.Crew's site and ended up with a cart full of 31 summer items that I am freaking out over. If you're in need of a summer shopping spree, I highly suggest you do your own deep dive into the stylish pages of J.Crew, but for now, I need to show off the items I discovered because they are worth all the hype if you ask me. 

Next: 7 Major Shoe Trends That Will Be Everywhere This Fall

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.