Obsessed With J.Crew's Swimsuits? Wait Until You Try Its Bras

If you've been keeping tabs on J.Crew, you're already aware that the preppy-cool retailer has been making some major changes over the past year. First, it launched a new, lower-priced swimwear line, Playa (which is chock-full of bright, playful styles). Now, for the first time, J.Crew is launching intimates, with a collection of five bra styles and three fits of underwear, and surprisingly enough, the brand's swimwear was a major source of inspiration.
J.Crew notes that the team consulted fit experts and took key learnings from its best-selling swimsuits as starting points for the collection. Cotton pieces are made with the same fabric as the brand's ultra-soft tees while lace and mesh bralettes are designed for everyday layering. Also worth noting is the fact that the entire collection retails for under $40, a price point similar to that of sister brand Madewell, which launched intimates around the same time last year. Read on to shop the new range of bras, then check out the rest of the new intimates collection too!
This pretty bralette comes in a range of fun colors.Available in sizes XS to XXL.
Underwire adds additional support for those in need.Available in sizes 32A to 36D.
Delicate lace details make this bralette feel extra special.Available in sizes XS to XL.
Leopard print is a J.Crew signature.Available in sizes 32A to 36D.
A plunge bra works great with low-cut tees and tops.Available in sizes XS to XL.
Who can resist a pretty print? Available in sizes XS to XL.

-
PTO Is Calling—35 Revolve, J.Crew, and Nordstrom Items I'd Wear on Vacation
Shop top picks for building your dream vacation wardrobe.
-
I'm a Dress-Obsessed Fashion Editor—26 of the Chicest Picks I'm Eyeing From J.Crew's Major One-Day Sale
Up to 40% off.
-
My Fashion Editor Friend Swears By J.Crew Swimsuits—and They're Massively on Sale Right Now
Its swimwear is so good.
-
Chic Shopping Lists Are My Thing—31 Great Finds From Nordstrom, Zara, Banana Republic, Shopbop, and Ref
Jackets, dresses, flats, and more!
-
37 Incredibly Chic Finds From J.Crew and Madewell That Are on Sale and in My Cart
From white dresses to linen pants.
-
Effortless Cool-Girl Vibes Are the Goal—26 Sale Picks From J.Crew and Gap That Fit the Bill
Hello, spring.
-
If You Want to Elevate Your Closet, Go for These J.Crew Items (Yes, Linen Staples Included)
Chic, period.
-
Screaming—The Epic J.Crew Spring Event Is Here, and I Know Fashion People Will Like These Chic Items
Get 40% off!