J.Crew Is My Secret Weapon This Fall—30 Picks I'm Wearing on Repeat


(Image credit: @jcrew

Surprisingly, 2023 has been a big year for J.Crew. Now the comeback has been imminent with the hiring of the brand's internet-loved designer Olympia Gayot. Her ultra-chic way of styling the brands clothing and offering tons of outfit inspiration on her personal instagram (usually all in head to toe J.Crew) has launched tons of TikTok try on hauls and has more than piqued Gen Z's interest.

I'll admit I initially associated J.Crew with a preppier vibe, but as the brand has evolved, it has added an extra layer of coolness that has completely won me over. Now, of course, it still makes its classic hero items like the perfect button-down shirt, quality denim, dreamy knits, and accessories worth gawking over. I have to say as a former non–J.Crew shopper I was missing out, and now that I've seen the light not only will I not stop wearing the brand, but I won't shut up about it either. 

I have been on the hunt for the perfect pieces to add to my closet for the upcoming holiday season and to just elevate my everyday wardrobe. Naturally, I have been on J.Crew's site for hours a day, every day, and found 30 pieces that we're way too good not to share. 

Keep scrolling to see which 30 J.Crew pieces I can't wait to get my hands on. 

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.