Procrastination Took Physical Form When I Succumbed to These 30 New Drops
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
January tends to be associated with a fresh start, and with fashion week kicking off, my fresh start is coming in the form of market research. And although scrolling through this season's fashion trends is my job, I can't help but make a purchase or two.
Of course, it's not just fashion—beauty and lifestyle pieces have also caught my attention this month. Some are products I've been contemplating for a while, and others are absolute surprise finds. You don't have to worry about keeping up with the latest because I've done the heavy lifting for you. Below, you'll find 30 of my new favorite products.
I found the perfect sandals to accompany me on vacation this summer.
This foundation-serum hybrid is going straight into my cosmetics pouch.
I'm not exaggerating when I tell you this single-handedly softened my heat-damaged hair.
Another seasonal Sporty & Rich sweatshirt added to my collection.
An oil-free formula with all of the moisture and none of the grease.
I may be biased, but you can never go wrong with an English scent.
Do I need a huge bronzer brush? No. Did I get it? Yes.
I'm just creating my summer wardrobe way, way in advance at this point.
I love the zipper detailing on this classic striped design.
Another bathroom staple to help smooth my legs post-shave.
Up next: I'm After the Quiet-Luxury Look—29 Cool Finds Sitting in My Cart
Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
-
Every Nordstrom Item Our Editorial Director Packed for Fashion Week in Milan
Sponsor Content Created With Nordstrom
By Raina Mendonça
-
The Transitional Edit: 16 New-Season Picks on Every Editor's Wish List
Sponsor Content Created With Net-a-Porter
By Raina Mendonça
-
NYC Editors Can't Stop Wearing 2024's It Brand—Here's What to Know
Cool-girl central.
By Raina Mendonça
-
According to WWW Editors, These Are the Best Shoe Brands of 2024
From Steve Madden to The Row.
By Eliza Huber
-
Instantly Elevate Your Wardrobe With 31 Chic Pieces That Only *Look* Expensive
Almost everything is under $200.
By Jennifer Camp Forbes
-
I Shop for a Living—6 Chic Pieces I'm Buying to Fill the Gaps in My Closet
Time for a mid-season refresh.
By Jennifer Camp Forbes
-
28 Hero Items That Our Editors Are Swearing By This Winter
Including the rip-proof tights we *all* own.
By Eliza Huber
-
I'm an L.A. Fashion Editor—30 Must-Have Items on My 2024 Wish List
A love letter to my favorite city.
By Raina Mendonça