Everyone's Wearing This One New Thing, and I'll Admit I Want In
I'm not one to follow the herd, but there's something about this one young French brand that has me—and everyone else I know—hooked. The team here has already expressed adoration for the skills of French designer Simon Porte Jacquemus and took some time to showcase the many pieces that his street style following has invested in over the past year or so. However, a new creation of his is so omnipresent that I believe we are experiencing peak Jacquemus. Something I'm happy to live through—here's why…
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Next up, the chicest affordable summer trends.Opening Image: Soraya Bakhtiar

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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