9 Hot Summer Holiday Buys, According to Instagram

What are this season’s cult holiday buys, according to the Instagram set? A straw bag is a no-brainer, but what are the cover-ups and swimsuits that are selling out? Well, we’ve trawled our IG feeds—where some of the most stylish people in the world can be reliably called upon to deliver their savvy take on beachside dressing—to bring you some answers.

You may have half a dozen miniskirts but nothing good to pair them with, or maybe you’re seeking a magical pair of sandals that can go from day to night and save precious space in your suitcase. Which is where the ladies below come in. Seasoned jet-setters, we’re paying close attention to the must-haves that’ll take the headache out of your holiday packing. Scroll through the hot looks below for ultimate inspiration.


(Image credit: @annavitiello)

Style Notes: There’s a lot to love about this ensemble, but Anna’s monochrome swimsuit really is a winning piece you can wear summer after summer.


(Image credit: @bettinalooney)

Style Notes: Bettina’s hat is from the brand every fashion editor wants to get their hands on right now: Albus Lumen.


(Image credit: @freddieharrel)

Style Notes: All aboard the robe trend! The gorgeous Freddie Harrel shows that it’s the perfect cover-up for the midday sun and looks super-swish with silk pants, too.


(Image credit: @beautynotsize)

Style Notes: Lace-up swimsuits are where it’s at, and those by Mango’s Violeta range are carefully considered for all shapes. The one favoured by Charlotte Kuhrt also comes in black.


(Image credit: @asos_lesley)

Style Notes: A dreamy Greek backdrop calls for a positively floral dress. Lucky for us, Lesley’s costs far less than a ticket to Mykonos.

Related: These 15 Swimsuits Are So Flattering We May Never Wear Clothes Again


(Image credit: @lucywilliams02)

Style Notes: The search for the perfect sandals is a lifetime pursuit, but we’ll happily add Lucy Williams’s minimalistic LOQ pair to this year’s basket. 


(Image credit: @lisa.aiken)

Style Notes: It’s true—dress goals are made of Three Graces London. This stunning crimson gown is just what exploring on hot days calls for, as Lisa Aiken knows.

Related: My All-Time Favourite Dress Trend Is Back for Another Year


(Image credit: @ropesofholland)

Style Notes: Finding a great netted bag that doesn’t cost the earth can really seal the deal on your summer outfits. We’re hot-footing it to Warehouse for Lindsay Holland’s lovely one.


(Image credit: @sabinasocol)

Style Notes: Sabina’s exact Mango top is still yet to be tracked down, but there are so many similar alternatives (like the one below).

Whetted your appetite for more summer looks? Discover the key vacay trends next.