5 Easy Tricks for Selling Your Clothes Online

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(Image credit: Collage Vintage)

Okay, you bought that pair of It shoes last year you swore you would wear for years, but now you’re ready to retire them. So what is the best way to sell them online? To find out, we turned to an expert and consulted Tracy Sun, Poshmark’s co-founder and VP of merchandising, who let us know her top tips for how to sell clothes online. And she really knows what she’s talking about.

There is over $4 million worth of inventory uploaded to the Poshmark app each day, and Sun knows what makes it move. As it turns out, it all comes down to a little bit of planning and some attention to detail. And, if you ask us, it’s worth it. Putting in a some extra time to sell your pieces at the best possible price pays off in the long run. Here, find out Tracy Sun’s top five tips for how to sell your clothes online.

Don't rush

It’s important to take time while creating a listing. Styling a unique photo setup with the right lighting will help sellers make a quick sale.

Take a great cover shot

A beautiful cover shot makes all the difference. Style your images with a focus on clarity, composition, and lighting. Finding a unique aesthetic that makes your images pop is a great way to draw more shoppers to your closet.

Include a detailed description

Including all the details about your item in the description is key. You want your listing to come up in a search, so you need to have a solid description. Putting thought into your listing descriptions will increase visibility and sales.

Sharing is caring

The key to Poshmark success is all about being social. Your items will sell more quickly when you participate by liking, commenting, sharing, and following other Poshers—just like any social platform. The more you engage, the more you sell. Three-quarters of sales on Poshmark are made by repeat buyers, so get to know your shoppers by providing style recommendations on looks you know they’ll love.

Check out the Brand Spotlight

In addition to listing some of Poshmark’s top-selling brands such as Nike, Lululemon, Michael Kors, Kate Spade New York, J.Crew, and Tory Burch, sellers can view the newly launched “Brand Spotlight,” available at Poshmark.com to see the top brands that are trending each week.

Now, shop our picks for spring:

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.