It's no secret that the world's most successful fashion bloggers have it really good: They travel the world on other people's dimes, get unbelievable designer swag for free, constantly have people lavish them with gifts, and generally get enough free publicity to rival the likes of Kim Kardashian West. But according to a report from today's WWD, that's not all they get: The most successful bloggers have incomes that soar into the million-dollar range annually.
Yes, you read that right: Some bloggers make more than $1 million a year. According to WWD, these folks generate income from "affiliate sales, brand collaborations, their own collections, and appearance fees." Yowza.
So exactly who are the bloggers raking in the truly big bucks? Chiara Ferragni of The Blonde Salad, 28, has around 6.7 million followers on Instagram, 1.2 million Facebook subscribers, and 286,000 Twitter followers. She makes a lot of her money through her shoe line, Chiara Ferragni Collection, which brought in $10 million dollars last year. Through a relationship with Nordstrom, Rachel Parcell of Pink Peonies recently drove in $1 million to Nordstrom.com, and Kristina Bazaan apparently just set a new record in the blogger world, scoring a seven-figure contract with L'Oréal in October.
Others belonging (or soon to belong) to the millionaires club include Song of Style's Aimee Song, Man Repeller's Leandra Medine, and Into the Gloss's Emily Weiss. Surprisingly not on the list: Bryan Boy's 35-year-old Bryan Grey-Yambao, who is one of the few bloggers who actually spoke openly to WWD about his income.
"$100,000 is not enough," Grey-Yambao said. "For a young, upstart blogger, $100,000 may seem like a lot of money. [But] as a business, a legit business, $100,000 won't really bring you that far. You have a lot of expenses."
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