The "I'd Buy One for Myself Too" Gift Guide
The holiday season is upon us, and if you're anything like me, you're already eagerly bookmarking, screenshotting, and filling your cart with every cool item you come across to potentially gift to your nearest and dearest.
Thanks to my job that literally requires me to shop for a living, I always have an abundance of unique, fun, and stylish ideas on my holiday gift list (or should I say, wish list?). You see, sometimes I come across gifts so good that I'll inevitably want to buy one for myself too. Which leads me to today's gift guide. Below, I'm sharing 33 seriously chic finds—from the prettiest pajamas to the coolest kicks—that will not only be a great option for your friend, mom, sister, or colleague but perhaps for yourself too. Scroll below to get inspired.
Up next, 28 no-fail gifts for in-laws.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Prediction: The Coolest Dressers Will Wear This Pretty Trend to 2025 Holiday Parties Instead of LBDsTake a cue from Brittany Snow.
-
I'm a Shopping Director—The 44 New Items I Like Are Elevated, Cool, and Chic (You'll Love)Also, holiday gift ideas!
-
I'm a Fashion Editor Living in L.A.—30 New Zara Finds I'm Wearing From Now Until the New YearSomething chic for every occasion.
-
I Can't Stop Thinking About Vince's Winter Collection—These Pieces Are Simply GorgeousFrom gorgeous coats to fun skirts.
-
Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All WinterOnly speaking facts.
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth ItSee what made my list.
-
It's My Birthday Month, so I'm Treating Myself to These 32 Chic GiftsLittle luxuries.
-
What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.

