I’m a Shopping Specialist—These Are My 8 Go-To Brands for Chic and Cozy Sweaters
If there’s one item I’m living in right now, it’s unquestionably sweaters. Chic and cozy for the crisp cold-weather season, I’ve been styling mine with everything from sweatpants to jeans, slip skirts to pajama bottoms—they never fail to add a cushy, comfy, and cool touch to my ensembles. As fashion market editor, I certainly do my fair share of testing, trying, and buying a myriad of sweater brands—from luxury designer knits to fast-fashion finds, and smaller independent brands—I've come to learn a thing or two about what brands are worthy of your pocket.
So if you happen to be on the hunt for a new sweater this season, below I’m sharing some of my favorite go-to brands I reach for time and time again—whether it’s for their value, quality, or beautiful silhouettes—these deserve a place in your cold-weather wardrobe.
H&M
I'm always so pleasantly surprised at the quality, warmth, and cool silhouettes that H&M's sweaters boast. Whether you're looking for classic styles or trending silhouettes, H&M remains a go-to when I'm looking for an affordable, chic, and cozy sweater.
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& Other Stories
Along with their basic sweaters, & Other Stories always come out with the coolest sweater silhouettes. I'm particularly partial to their vintage-inspired styles that look like you could have found at a vintage store in Paris.
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Naked Cashmere
I'm so in love with every sumptuously soft Naked Cashmere piece I own. They make some of the best quality cashmere sweaters that are sustainable and environmentally conscious. Their simple yet striking silhouettes make them so versatile and perfect for layering.
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Everlane
I can always rely on Everlane for its easy and effortless styles that are versatile and warm. These are the kind of sweaters that never go out of style—(I've had mine for years!).
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Vince
When it comes to classic, high-quality sweaters nothing beats the sleek silhouettes that Vince has to offer. Every year I put one on my holiday wish list.
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Frances Austen
I heard about this female-founded luxury sweater brand last year and I've been hooked ever since. They make modern heirloom sweaters made from 100% silk and Italian cashmere—inspired by knits passed down from your grandma (that's probably why I like them so much). They're super soft to the touch and will last you a lifetime.
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Topshop
If you're looking for affordable, fashion-forward sweaters Topshop is a winner. The handful I own are supremely soft and have a great fit.
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Nadaam
Naadam is known for its soft-as-a-cloud cashmere that is ethically and sustainably sourced. They're crazy cozy featuring beautiful designs. You'll be hard-pressed to ever take yours off.
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Up next, I tried the 5 most luxe-looking sweaters on Amazon (and they're all under $50).
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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