This Is the Trick to Finding the Most Expensive-Looking Pieces at H&M
As a fashion editor, there’s a few tricks I have up my sleeve for shopping the high street. There’s so many expensive-looking gems to be found, after all—you just have to know where to look for them. H&M is one of my regular haunts when I’m looking for affordable but chic wardrobe pieces to top up my collection, and although its new-in sections are full of trend-focused buys that are at risk of being worn for one season and then forgotten, there are some insider hacks I use to shortcut my way to the better investments.
One of those is to look at the premium section first— here you’ll find the best fabrics and most thoughtful designs. Another thing I do is bypass the trend sections and make a beeline for the minimalist classics. Recently, as I was scrolling through doing just this, trying to pinpoint the most expensive-looking buys for my weekly high street column, I noticed there was one common denominator between all the polished pieces I was drawn to in H&M’s latest drop. They were all shades of white, from creamy oat to pristine brights. I quickly filtered my search to focus on just these and uncovered a treasure trove of expensive-looking pieces without having to trawl through the rest of the site to find them.
I’ve always thought dressing in white is a sure fire way to look rich— at least, it looks like you can afford endless dry cleaning bills, anyway. So it makes sense that I was drawn to these fresh pieces when searching for elevated staples to uplift our summer wardrobes. Not to mention there’s nothing easier (or chicer) in summer than throwing on a white dress.
Now that I’ve let you in on my secret for shopping the best pieces at H&M, keep scrolling to shop the new-in white pieces that stood out to me most…
Shop H&M's Best White Pieces
Wear this as a dress in the high summer heat, and over trousers as we head into autumn.
H&M's linen trousers are like literal gold dust right now. Get these before they're gone.
From the premium edit, these silk shorts strike the perfect balance between polished and relaxed.
I have it on good authority that this dress is selling like hot cakes in all colours.
I love a good basic and the buttons on this tank add just the right amount of interest.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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