The Expensive-Looking H&M Dress All of Our Editors Just Ordered


(Image credit: @emilyjdawes)

I'm seriously SO impressed with this dress. 

H&M has been providing us with on-trend, affordable styles pretty consistently since it entered the UK market almost fifty years ago. We have to say, though, right now H&M's new-in section is feeling stronger than ever, with some of the most elevated and covetable pieces we've seen across the entire high street landing daily. From the brand's expensive-looking bouclé jackets, to their recent relaunch of denim for diverse body sizes. We would be lying if we said we aren't getting overly excited to check the brand's website on the reg. 

While our current H&M addiction is distracting to say the least, we were rewarded for our efforts this week, with the new arrival of what's clearly about to be the brand's next hero dress (if it stays in stock long enough). The Textured-Knit Dress is a riff on one of the most popular trends right now—bouclé materials especially in clean creams are popping up on the most stylish IG feeds we know, with elevated designer brands like By Malene Birger and Toteme leading the charge. Moments after this more affordable piece was circulated around our Who What Wear Slack channels, basically all our editors had it in their baskets (we know all too well the feeling of disappointment when a key H&M buys sells out). And so we thought it was only right that we share it with you, too.

@emilydawesstylist tried on the expensive-looking H&M dress all of our editors just ordered #hm #mididress #dressoutfit #tryonhaul

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Once it arrived and we tried it on, to road-testing it confirm just how good it is IRL, it became even more imperative that we let you in on it. Not only does it tick off the cream, textured-knit trend, but it's also a maxi length—something you can be prepared to see a lot of for spring/summer 2023. We're imagining it to look great with a leather biker, or bomber jacket (yep, they're back), and a pair of knee or ankle boots for right now. Then on the warmer days of spring and summer we'll be adding a basket bag and leather sandals. And, as if the dress wasn't enough, H&M have also released their own version of a jumper and skirt co-ord in the same uber-chic fabric, which video editor Remi Afolabi tried on and love (see the pics below). If you see us in either of these looks at shows during the upcoming fashion month, don't be surprised. 

Keep scrolling and you can shop these elevated pieces now before they're gone. If you've become as obsessed with this trend as us, I've also added in more of our favourite textured-knit pieces below, too. 

Shop H&M's Textured Knit Dress:


Shop H&M's Textured Knit Jumper and Skirt:


(Image credit: @remiafolabi)

Remy shows us how good the two-piece can look. 


(Image credit: @monikh)

Monikh wore this textured knit By Malene Birger set recently which inspired us. 


Shop More Textured Knit Buys:

Next, This H&M Item Always Makes Outfits Look Elevated 

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.