H&M's Summer Lineup Is Bringing It, so I Thought I'd Assemble These Fire Outfits


(Image credit: @sintijaselicka)

My first job straight out of college was working as a fashion assistant in New York. Between dealing with student loans, navigating the sky-high rent in one of the most populated cities in the world, and just trying to find my footing in a new sophisticated world, I had to be very careful about how I spent my money. The ultimate goal was to look the part of a fashion editor on my small assistant salary. In other words, I wanted to look expensive without actually going broke. And for that, H&M came in clutch. 

Since then, even years later, H&M has been a staple brand in my closet. It's my go-to for outfits that look like money but cost considerably less than you'd expect. Another point I can't overlook as a fashion editor: You'll find a lot of emerging and dominant trends at H&M before they hit mainstream and trickle down to other big-name stores. Recently, I noticed that the brand's new arrivals are particularly amazing, so I thought I'd assemble a few cute (and affordable) outfits that come just in time for all those outdoor picnics and summery dinner dates ahead. Trust me—you'll want to keep scrolling to see all of the on-point looks I put together. Read below to get your next week's worth of looks in order. 

1. A Day at the Beach

From personal experience, I can vouch for H&M's incredible selection of swimsuits. Here, I paired this scalloped black bikini with a cool retro-looking swim dress for an eye-catching combo. To play up the '60s vibe, feel free to add a silky headscarf to top it off.

2. Weekend Errands

It's totally possible to get your dry cleaning done, send out some packages, and make a trip to the grocery store and look cute while doing it. Just remember to stick with comfy shoes.

3. A Summery Dinner Date

Even if the person you're meeting is less than thrilling, there's still something exciting about a date in the summer. This lacy satin skirt is just the right amount of flirty and is totally easy to repurpose later for going out with friends.

4. The Weekend Brunch Catch-Up

One of the things I cherish about right now is being able to catch up with friends over a big plate of pancakes. This breezy floral dress is chic but roomy enough to discretely hide a food baby. Hot-pink satin slide sandals are a fun, colorful juxtaposition. 

5. A (Bougie) Picnic at the Park

There are two kinds of picnics: those that are completely impromptu, where a proper 'fit is of little importance, and those that are slightly more bougie, where a planned lewk is key. A currently trendy shorts set is an ideal option for the latter. Wear it with a simple tank or a bikini top for added interest.

6. After-Work Drinks

I'm sure you, too, have more work-related events on the horizon, so a polished outer layer like this vest is a piece you'll want to keep in your rotation. From there, it's easy to create a simple look—just add loose trousers or a midi skirt. 

Next up, Picnicking Is the New Brunch—Here's What to Wear for Your Next One

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.