Roughly three months ago, I walked into top-secret H&M territory in a lofted space in New York City to preview the fashion brand's fall/winter 2023 Studio collection with the strict order to keep everything I saw there under wraps until its far-off launch date. Today, that date doesn't feel so far away, probably because it's happening right now. Finally, after months of letting the collection—H&M's most design-driven one of the year—stew inside my brain with no outlet in sight, I'm allowed to share its existence and give all of my fellow fans of the brand the opportunity to buy pieces from it.
From slinky slip dresses to almost gothic velvet separates, this collection features a little bit of something for every variety of dresser and mood, with my all-time favorite piece arriving in the form of a patent-leather midi column skirt that Stockholm-based Ann-Sofie Johansson, the brand's head of design and creative adviser, wore to the early-summer preview. Specifically, the line was meant to evoke different horror-movie heroines, according to Linda Wikell, the concept designer at H&M Studio, using silk, leather, and velvet—not to mention the heavy influence of black and the abundance of delicate lace. Sound alluring? I thought it might.
Before everything sells out like it does every time H&M launches a new Studio collection, get to shopping below.