Roughly three months ago, I walked into top-secret H&M territory in a lofted space in New York City to preview the fashion brand's fall/winter 2023 Studio collection with the strict order to keep everything I saw there under wraps until its far-off launch date. Today, that date doesn't feel so far away, probably because it's happening right now. Finally, after months of letting the collection—H&M's most design-driven one of the year—stew inside my brain with no outlet in sight, I'm allowed to share its existence and give all of my fellow fans of the brand the opportunity to buy pieces from it.
From slinky slip dresses to almost gothic velvet separates, this collection features a little bit of something for every variety of dresser and mood, with my all-time favorite piece arriving in the form of a patent-leather midi column skirt that Stockholm-based Ann-Sofie Johansson, the brand's head of design and creative adviser, wore to the early-summer preview. Specifically, the line was meant to evoke different horror-movie heroines, according to Linda Wikell, the concept designer at H&M Studio, using silk, leather, and velvet—not to mention the heavy influence of black and the abundance of delicate lace. Sound alluring? I thought it might.
Before everything sells out like it does every time H&M launches a new Studio collection, get to shopping below.
Just wait. This drapey off-the-shoulder dress also comes in a rhinestone-embellished, chain-like construction.
The bigger the bow, the better the blouse.
Feast your eyes on my favorite piece from the fall collection.
A great pair of trousers—enough said.
These earrings have been living 100% rent-free in my head for the last three months.
Wow. Just wow.
Now to find a glamorous event to wear this dress to.
Bring on the lace and frills.
Just easy.
Oh, this one's good.
These boots will go with everything, from jeans to dresses.
Everyone could use a good turtleneck for fall.
A showstopper for sure.
I'm such a sucker for leather pants.
I predict this blazer will get almost too much wear.
Same with these perfect dark-wash jeans.
Pretty!
It's giving Wednesday.
Not your average black sweater.
-
The Anti–Ballet Flats French and Italian Brands Are Currently Smitten WithChic flats, sans ballet.
-
The Items Everyone With Good Taste Is Eyeing From Free PeopleCaution: may cause shopping spree.
-
I Don't Know About You, But I Think These 31 Zara Items Are Incredibly TemptingYour summer wardrobe reset is here.
-
A Tropical Vacation Is on the Cards—Here's What's in My Revolve, H&M, and Nordstrom CartsFor your next beach trip.
-
Only You and I Will Know These 29 Items Came From ZaraI won't tell if you don't.
-
I Finally Got Around to Creating My Annual Spring Shopbop Wish List—You're WelcomeEnjoy.
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim StyleStyle the jeans like a fashion person.
-
I'm Fashion People's Go-To Source for Style Inspo—Here's Everything I'm Shopping for SpringConsider this your seasonal reset.
