H&M's Chicest Collection of the Year Just Dropped—19 Items I Know Will Sell Out
Roughly three months ago, I walked into top-secret H&M territory in a lofted space in New York City to preview the fashion brand's fall/winter 2023 Studio collection with the strict order to keep everything I saw there under wraps until its far-off launch date. Today, that date doesn't feel so far away, probably because it's happening right now. Finally, after months of letting the collection—H&M's most design-driven one of the year—stew inside my brain with no outlet in sight, I'm allowed to share its existence and give all of my fellow fans of the brand the opportunity to buy pieces from it.
From slinky slip dresses to almost gothic velvet separates, this collection features a little bit of something for every variety of dresser and mood, with my all-time favorite piece arriving in the form of a patent-leather midi column skirt that Stockholm-based Ann-Sofie Johansson, the brand's head of design and creative adviser, wore to the early-summer preview. Specifically, the line was meant to evoke different horror-movie heroines, according to Linda Wikell, the concept designer at H&M Studio, using silk, leather, and velvet—not to mention the heavy influence of black and the abundance of delicate lace. Sound alluring? I thought it might.
Before everything sells out like it does every time H&M launches a new Studio collection, get to shopping below.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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