Passing on H&M's One-Day Sale Will Only Lead to Regret—Shop These 24 Items First
Just because H&M's prices are stellar all year long doesn't in any way take away from the excitement that arrives when the brand launches one of its sneaky sales. Always a bit of a surprise, H&M's sales are comparable to the ultimate treasure hunt, with many only lasting a short period of time and housing thousands of epic finds. One such occasion just so happens to be going on right now, and as always, the marked-down finds are next-level good.
From wardrobe essentials like tanks, tees, and denim that should always be restocked at a discount to trendy dresses, accessories, and shoes, this event has all the makings of a great sale. As for the details, the brand has slashed every single price tag on its website by 15%, with sale items getting an additional 50%-off sticker. But there really is no time to waste, as there are only 13 hours left before all of those red-marked items go back to black. To help you shop the sale as efficiently as possible, I went ahead and rounded up the 24 best pieces from the bunch. Scroll down to shop them while you still can.
If my favorite basics are on sale, I'm going to stock up, even if I've just recently done so.
White pants are the rulers of my summer wardrobe.
For those days when you have no idea what to wear, this dress will seriously come in handy.
The draping on this bodysuit makes it look 10 times more expensive. Actually, make it 20.
A classic choice whether you're headed for a night out or a day at the office.
The cowl neckline on this maxi dress, combined with the floral texture, makes it appear to be a designer piece.
Coming up next: Shop 29 of This Week's Best New Arrivals
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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