H&M's Newest Items Are Actually Perfect—33 I'm Texting Everyone I Know About
Given the enormous red sale banner on the homepage of H&M's website, I got distracted during my weekly crawl of the brand's new arrivals and almost completely forgot to check them out. Luckily, I fought the urge to scroll through the sale for the umpteenth time, because a few clicks away were hundreds of new items that are as close to perfect as a wardrobe item can get, especially when the max price is $100.
This week, in addition to plenty of fresh discounts, H&M dropped a bevy of summer arrivals that demand your immediate attention. So it's no wonder that I've already texted half of my contact list about them and decided to write this dedicated story. Tube dresses, linen trousers, eyelet tops, minimal sandals, and more—it's as if H&M saw my extensive wish list for the season and said, "Make it." Before everything inevitably sells out in seconds (but actually, this will happen), scroll down to shop H&M's newest items.
This suit will be gone by Friday—guaranteed.
Shop the matching Linen-Blend Dress Pants ($75).
I can so see Kate Moss wearing this dress back in 1995.
Coming up next: It's Giving Dated: 7 Spring Trends I'm Pressing Pause on and 7 I'm Not
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
Is This Hammock-Style Top the New It-Girl Summer Staple?
All signs point to yes.
-
I'm a Senior Fashion Editor—Meet the 36 Nordstrom Finds I'm Recommending to All My Fashion Friends
I've already heard from at least six satisfied customers.
-
Wear Your Basics Every Other Season—Just for Summer, Try These Fun Statement Items Instead
Why not?
-
From Beaded Sandals to Flower Brooches—These 33 Finds Are Guaranteed to Make Summer More Fun
No question about it.
-
I'm Shopping for Summer—Chic Finds From Revolve, Zara, and H&M That Have My Full Attention
Spring is long gone.