H&M's Newest Items Are Actually Perfect—33 I'm Texting Everyone I Know About


(Image credit: HM; PICTURED: H&M Bandeau Dress ($65))

Given the enormous red sale banner on the homepage of H&M's website, I got distracted during my weekly crawl of the brand's new arrivals and almost completely forgot to check them out. Luckily, I fought the urge to scroll through the sale for the umpteenth time, because a few clicks away were hundreds of new items that are as close to perfect as a wardrobe item can get, especially when the max price is $100

This week, in addition to plenty of fresh discounts, H&M dropped a bevy of summer arrivals that demand your immediate attention. So it's no wonder that I've already texted half of my contact list about them and decided to write this dedicated story. Tube dresses, linen trousers, eyelet tops, minimal sandals, and more—it's as if H&M saw my extensive wish list for the season and said, "Make it." Before everything inevitably sells out in seconds (but actually, this will happen), scroll down to shop H&M's newest items. 

Coming up next: It's Giving Dated: 7 Spring Trends I'm Pressing Pause on and 7 I'm Not

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.