I'm a Fashion Expert, But Even I Mistook These New-In H&M Pieces for Designer

There are some real gems to be found on the high street at the moment (despite the madness of sales), and who doesn’t love finding elevated pieces that look way beyond their price tags? But finding time to trawl through rails in-store or thousands of items online can be tricky, especially if you have a busy schedule, and even then, why waste all that time when I can do it for you?

This week, I popped into H&M to see what was new. I tried several pieces from its latest collection which I've rounded up here, along with some more items I found online that caught my eye. 


(Image credit: @chiarasatelier)

Chiara Perea wearing a H&M maxi skirt. 

H&M knows how to design a great statement dress, often in designer shapes but just without the expensive fabrics. Its Conscious range, which focuses on making environmentally friendlier pieces from recyclable or sustainably sourced materials, features great wardrobe classics such as tailoring and modern staples from boxy tees to menswear-style shirting. But there's one downside. They sell out pretty quickly, so if you do see something you love, don't delay.

Keep scrolling to see the 27 new-in H&M pieces that get my seal of approval.

Best H&M New-In Buys:

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Freelancer Fashion Editor

Lily Russo-Bah is a London-based freelance fashion editor and the founder of beachwear shopping destination Beachflamingo.com. A fashion expert who started her career at Grazia magazine in 2008, where she worked across both digital and print as fashion editor, compiling shopping pages and styling main fashion, and in 2014 was awarded Gold as one of the top five journalists in MHP’s Journalists to Watch. She is known for her expert eye, compiling killer edits and her obsession with anything pink. She is a self-confessed swimwear obsessive with so many bikinis she doesn’t have the time to count them. From runway trends to the high-street hits you need to add to cart right now, one of her favourite pastimes is spotting the next cult buy and under-the-radar designers. When she isn’t scouring the shops for the next must-have trends, she can be found dancing Brazilian samba and booking her next sunshine getaway.