34 Items From H&M, Madewell, and COS That Give "I Shop at The Row" Energy

COS model wearing knit dress and red large bag

(Image credit: COS)

Due to the nature of my job, I spend a lot of time analyzing runway shows and scrolling through images of the exceptionally dressed on Getty and Instagram. Because of these tasks, I'm able to look at a page of new arrivals and sort through which kinds of picks stand out and are comparable to the stylish items the most fashionable would outfit themselves in. For example, my most recent internet search has consisted of Harry Styles and Taylor Russell matching in The Row. Thus, my market search led to items that could create such looks at a more affordable price point.

Rather than gatekeep these finds, I figured I'd share them in case anyone else is looking for specific pieces for spring that encapsulate the look of an expensive wardrobe. In this case, they're from COS, H&M, and Madewell specifically. The new arrivals from these three retailers have been impressing me the most as of late—the proof is in all the links I've been sharing with my team, family, and friends. (Just yesterday, I shared a satin top from COS with a friend looking for something to wear for headshots, and she immediately purchased it.) In this roundup, you'll find elegant flats, simple yet striking midi dresses, and elevated trench coats. Barrel-leg trousers, leather crossbody bags, and mesh sandals will also make an appearance—basically, everything that would be alluring to those who stalk the fan-made The Row Instagram accounts daily. Keep scrolling to shop.

This story was published at an earlier date and has since been updated.

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.