When Hermès launches a pop-up shop, the expectation is that it will be inimitably chic. What might not be expected is that it draws inspiration from a retro laundromat. The interactive shop, dubbed Hermèsmatic, has been springing up in cities like New York, Nashville, and Washington, D.C. The Westfield Century City mall in L.A. is the final stop on the tour.
"The idea of the pop-up is to 'surprise' our existing and future clients by encountering Hermès in a totally unexpected location and in a very unexpected way—a laundromat," Robert Chavez, CEO of Hermès USA, explained to WWD. The 1200-square-foot space is a dip-dye scarf concept shop, boasting shiny orange washing machines, walls lined with Hermès-branded boxes that resemble detergent, and videos demonstrating how to give your worn or vintage Hermès scarves new life by using a dip-dye washing technique. If one's not feeling like getting in on the DIY, visitors can also purchase a silk scarf from the dip-dye collection. Hermèsmatic closes up shop November 19, so if you're in L.A., this weekend is your last chance to check it out.
Head below to watch our video of the Hermèsmatic pop-up, and keep scrolling to see more photos.
Next up, see how Hermès wants you to tie your scarf.