There's no doubt that Hailey Bieber has been inspiring our beauty routines of late. From her glazed doughnut nails to her latte makeup, we've been keeping tabs on her social feeds to see what beauty aesthetic she might inspire us to try next. Speaking of which, over the past couple of weeks, Bieber has been teasing a new launch from Rhode on her Instagram—which has featured a smattering of strawberries all over her feed.
Scroll through her recent images and you'll find hints that something strawberry-inspired may be on the way, with Bieber showcasing berry-flushed cheeks and lip looks alongside a wardrobe of berry hues. The strawberry girl aesthetic soon caught on, and we can confirm that a new launch has just landed: Rhode Peptide Lip Treatment in Strawberry Glaze (£16).
Telling Who What Wear UK exclusively in a video, Bieber shared the exact lip combination she has been wearing lately to achieve the strawberry-glazed look, which features a brand new flavour—inspired no less by Krispy Kreme's Strawberry Glazed doughnut, which was Bieber's favourite flavour growing up.
"This has to be my favorite flavour that we've launched so far," Bieber told Who What Wear UK exclusively. "It has been in the works for a very, very long time and it smells like every delicious, yummy, amazing strawberry treat that you can think of. For me personally, it was very inspired by a strawberry glaze or strawberry-frosted doughnut with sprinkles because that was my favourite doughnut to get growing up. It's very nostalgic for me," she says.
Hailey Bieber's Exact Strawberry Girl Lip Combination
In the video, she shares exactly how she pairs it to create her signature strawberry glazed lips. "I'm obsessed with it and I'm gonna show you guys the lip combo that I have been doing with it," she says.
1. Line lips with lip liner
"So I start off with a liner that I really love...I love doing just like a nude liner to kind of contour and enhance the lips," she says. Bieber has previously shared that she loves to use Makeup Forever's Lip Liner in the shade Anywhere Caffeine.
2. Pat cream blush on to lips
"And then I'm gonna take the same colour that I have on my cheeks. I use this Kylie balm and just tap that into the lips like that," she says, patting onto the centre of her lips with her fingertips.
3. Apply Rhode Pptide Lip Treatment in Strawberry Glazed
Finally, she finishes with the Rhode Peptide Lip Treatment in Strawberry Glazed on top. "And then I'm gonna go over top with the Strawberry Peptide Lip Treatment, which helps tie in the whole lip combo," she says. "Obviously, it pairs really nicely with any liner of your choice, but make sure you check this out because it's very delicious."
Shop more Rhode:
Eleanor Vousden is the beauty editor of Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.
Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards and also contributed to Powder, winning Website of the Year at the PPA Awards for her work in beauty journalism.
Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.
When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner.