Hailey Bieber's NYC Looks Are Proof That This Is the Only Color That Matters RN
I don't know about you, but there's nothing I enjoy more from the celeb set than when they go all out with a theme. (I'm looking at you, Margot Robbie.) That's exactly what Hailey Bieber's done for the New York City press tour of her latest Rhode launch, the Strawberry Glaze Peptide Lip Treatment designed in collaboration with Krispy Kreme.
For the trip—which included an event at the Krispy Kreme flagship store in Times Square, a stint on Good Morning America, a Ferrari-red Corvette convertible, and a helicopter ride—Bieber wore not one but three looks in a single day, all of which featured the color on everyone's lips right now: bright, fiery red.
First, she was spotted leaving the GMA offices wearing a drapey red midi dress from Vivienne Westwood's fall 2023 collection, paired with matching sky-high Maison Ernest sandals and Ferragamo's buzzy Wanda bag. She then traveled downtown to Tribeca, exiting her van in an equally drapey fall 2023 Marc Jacobs minidress in white, paired with the same Ferragamo top-handle bag and new Manolo Blahnik Maysale mules in the vibrant color. After a quick outfit change at Hotel Barrière Fouquet's New York, one of NYC's hottest new hotels, Bieber stepped out in a red corset-style strapless minidress by Ermanno Scervino styled with the same Maison Ernest heels from earlier in the day and a matching Courrèges bag. It's as if she and her stylist, Dani Michelle, had a color palette in mind…
Below, see every one of Bieber's Strawberry Glaze launch looks, all of which prove that the red trend from the fall/winter 2023 runways is here to stay.
On Hailey Bieber: Marc Jacobs dress; Manolo Blahnik Maysale Mules ($795); Ferragamo Wanda East-West Bag ($2500)
On Bieber: Vivienne Westwood Ginnie Draped Recycled-Crepe Dress ($901); Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Ferragamo Wanda East-West Bag ($2500)
On Bieber: Ermanno Scervino dress; Maison Ernest Lydylle Rouge 10 Patent Leather Heels ($539); Courrèges bag
See more photos from the launch:
Shop the only color trend that matters in 2023:
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
Want to Wear Dark-Wash Jeans the 2025 Way? Style Them Exclusively With This Rich Color TrendThe chicest shade pairing for fall.
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
-
"Looks Like Money" Is My Fall Aesthetic—7 Elegant Colors I'm Wearing NonstopThe easiest way to add a luxe touch to your outfit.
-
Not a Bomber, Not a Trench: Everyone With Taste Is on the Hunt for This "Dated" Leather Jacket TrendI just ordered one from Revolve.
-
5 2026 Color Trends I'm Already Stealing From Louise Trotter's Bottega Veneta DebutButter yellow! Navy! Pops of green!
-
The Chicest People I Know Have a Thing for This Elegant Color PairingTime to try it this fall.
-
Kendall Jenner Just Wore the Most Elegant Legging Color Trend of the SeasonJust in time for winter.
-
Jeans, Who? It Girls Everywhere Are Wearing Boots With This Anti-Denim Trend Right NowIt will also be a fashion person's go-to uniform this winter, too.
