Goop's First Fashion Line Will Help You Be the Chicest Person at the Office

last updated 13 August 2019

Is there anything Gwyneth Paltrow can't do? She's already an actress, cookbook author, and business entrepreneur, and now she can add designer to her résumé. She designed Goop's first apparel collection, which just launched today, and the result is as stylish as you'd expect.

"I wanted to create product that is incredibly high quality and delivered at a great value—I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price," Paltrow said in a statement. "It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price."

Scroll down to shop Goop's first-ever apparel collection, designed by Paltrow!

goops-first-collection-will-help-you-be-the-chicest-person-at-the-office-1900360-1473723757

goops-first-collection-will-help-you-be-the-chicest-person-at-the-office-1900359-1473723757

goops-first-collection-will-help-you-be-the-chicest-person-at-the-office-1900361-1473723764

Goop Label

Elise Chambray Button Down

This chambray shirt is beyond versatile—wear it with trousers or a feminine printed skirt, depending on your mood.

Goop Label

Pattner Peak Lapel Blazer

Gray tweed will never go out of style.

Goop Label

Eliza Wide Leg Culottes

Wear the jacket with these matching, on-trend culottes.

Goop Label

Classic G. Tote

You can never go wrong with a classic canvas tote.

Which pieces are on your wish list? Tell us in the comments below!

Explore More:

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.