This New Gucci Swimsuit Is Destined to Be a Cult Classic

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(Image credit: Getty Images)

Another day, another It Gucci item to covet, right? The latest piece to make a dent in our paychecks just arrived on Net-a-Porter, and as soon as fashion girls catch wind of it, it's going to be everywhere. The item in question isn't a T-shirt, a belt, or even a pair of shoes. It's a swimsuit. Based on the overwhelming popularity of the brand's cult-favorite logo T-shirt, it wisely decided to create a one-piece swimsuit featuring the same logo. Net-a-Porter even boldly states that it's "destined to follow the footsteps of the house's cult T-shirts."

The classic white swimsuit features "sculpting" fabric and a flattering low criss-cross strap back. At $490, it's definitely a splurge, but it is $100 less than the Gucci logo tee, and unlike said tee, no one has it yet (which is undoubtedly about to change). Since the swimsuit is too cool to reserve for just the beach, Net-a-Porter recommends pairing it with wide-leg jeans, as it was shown on the runway at Gucci's Resort 18 show. So before the future It swimsuit inevitably sells out, shop it for yourself below!

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.