I'm a Gen Z Beauty Editor—Here's Every Product I'm Eyeing for My Birthday

gen-z-beauty-editor-birthday-wishlist-308546-1690999712852-main

(Image credit: @emma.walsh; Courtesy of Clé De Peau Beauté; Courtesy of SheGlam; Original Illustration: Ally Quirk)

Something special is happening next week: I’m turning 23. Obviously, a birthday shopping spree is necessary because I finally have a legitimate excuse to get my hands on the new makeup and skincare I’ve been eyeing. I’m a Gen Zer, so TikTok is a huge part of how I discover the latest trendy beauty products. I have a penchant for novelty, and since there’s always something new popping up on my FYP, I’m going to treat myself to some new launches, celebrity favorites, and editor-approved gems. Life is all about balance, so this list has a little bit of everything at every price point, including a magical $5 highlighter and a peachy perfume that’s upwards of $600. Keep reading to see my complete birthday wish list.

Emma Walsh
Associate Beauty Editor, Branded Content

Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.